- The Advertising Standards Authority have announced how many social media followers you need to be a celebrity, and it's probably lower than you thought.
If you've ever wondered how many social media followers you need to be deemed 'famous', new rulings from the advertising watchdog reveal exactly what makes someone a celebrity.
The Advertising Standards Authority (ASA), who make the guidelines that social media influencers must follow, have announced that anyone with more than 30,000 social media followers is now considered a celebrity - and subject to specific advertising rules.
You might be looking at your 300 followers and wondering how tf people make it to 30,000, and if so, we feel you. The ruling, which is the first of its kind, came into place to differentiate between those who identify as "influencers" and "celebrities", when mummy blogger, Sarah Willox Knott, breached its rules to promote an over-the-counter sleeping aid.[instagram]https://www.instagram.com/p/BydWfI-JOnm/[/instagram]
The ruling claimed the 'influencer' had not adhered to regulations that ban celebs or health professionals from endorsing medical products. Sarah, known as @ThisMamaLife on Instagram, posted a photo in February of her sat in bed smiling with a packet of Phenergan Night Time Tablets visible in the background.
The post was marked as an #ad and the company behind it, Sanofi, said it had cleared the promotion with the healthcare trade body, but the ASA rejected Sanofi’s arguments, claiming the accounts' 32,000 followers made Sarah a celebrity.
The ASA concluded: "We considered over 30,000 followers indicated that she had the attention of a significant number of people. Given that she was popular with, and had the attention of a large audience, we considered that ThisMamaLife was a celebrity for the purposes of the CAP Code."
Whether you're close to 30,000 followers or way over it, you know have a bench mark for what makes someone a celebrity.