Kendall Jenner is wildly rich, and surprisingly it's not because of her modeling career


By Mehera Bonner
02 November, 2022
Kendall Jenner is wildly rich, and surprisingly it's not because of her modelling career

Remember back in the olden days of Keeping Up with the Kardashians when a pre-teen Kendall Jenner would go on and on about wanting to be a supermodel? And you were just like "uh-huh, honey, sure." Well, flash-forward to right now and Kendall is the highest-paid supermodel in the business going on four years straight, TYVM. Meaning your girl makes more than Gigi Hadid, Bella Hadid, and even Gisele Bündchen.

Of course, Kendall doesn't just earn money from walking runways. She also has endorsement deals, a whole tequila empire, and—oh yeah—is still part of a massive reality show fam. So where does all this moolah come from? Before we answer that question, let's take a hot sec to give a shoutout to Kris Jenner's momager skills. In the immortal words of the internet's best meme, "the devil works hard, but Kris Jenner works harder."

How Does Kendall Make Most of Her Money? Endorsements!

Ugh, if only we could ALL live in a world where companies paid us to wear their clothing, right? That's pretty much how Kendall makes most of her money, thanks to lucrative endorsement deals with brands like Pepsi (contentious, we know lol), Calvin Klein, Fendi, Proactiv, and Moon.

Oh, and there's also the collabs she does with younger sis Kylie for her bajillion-dollar company, Kylie Cosmetics:

Aaaaaand don't forget about Kendall + Kylie, obvi:

BTW, Kendall has also dipped her toe into the illustrious world of celebrity #sponcon! Who can forget the time she sponsored the Fyre Festival, allegedly got paid $250k for one Instagram post, and then subsequently got dragged by the internet when the festival proved to be a bust?

To get an idea of how much the model rakes in for some of these deals, let's quickly go back to that infamous endorsement deal with Pepsi. Yep, even though it was one of the biggest PR messes of 2017, Kendall still took home tons of cash. A source told People that the model "was likely paid a one-time fee for the ad. I’d guess anywhere from $400,000-$1 million." Dayum.

Then There's Her Modeling Career, Naturally

According to Forbes, Kendall was the highest-paid model in 2017, with earnings of $22 million. Gisele Bündchen came in second place with $17.5 million, Chrissy Teigen took home the bronze medal with $13.5 million, Adriana Lima nabbed spot no. 4 with $10.5 million, while Kendall's BFF Gigi Hadid earned $9.5 million. Since then, she's managed to hold the title for four consecutive years in a row, per L'Officiel.

And Her 818 Tequila Brand

Founded by Kenny herself in May 2021, 818 Tequila is a hand-crafted spirit brand that features three different variations: Blanco, Reposado, and Añejo. Per the Daily Mail, just seven months after the brand started trading in the US, 818 shipped over 1.5 million bottles. And at prices that start at $59.99, that's a lot of money.

Oh, and also 'Keeping Up with the Kardashians' and 'The Kardashians'

America's royal family has been on TV since 2007, which means that Kendall has been making TONS of money since she was just a kid. As we mentioned in our breakdown of Kylie Jenner's net worth, Forbes reported in 2016 that the Kardashians' salaries were in the "low seven figures." That said, Variety claimed in 2017 that E! agreed to a "below $100 million" deal that would carry the show through 2020. Kendall presumably got a fairly large cut, though at the time she wasn't on screen nearly as much as her sisters.

Fast-forward to 2022 and the Kardashians have officially made the switch from E! to Hulu. Not only does that mean that we have to turn to the streamer to watch the show, but it means that they may have low-key manifested making that $100 million since that's reportedly what they're getting from the platform in their lucrative, two-season deal.

So, What's Kendall's Total Net Worth?

According to Celebrity Net Worth, that would be $45 million, which is a whopping $15 million more than when we last reported her net worth in 2018. 

Credit: Cosmopolitan