The Most Instagrammed Cities in Europe Have Been Revealed

*adds the travel destinations to the bucket list*

Sure, travelling is about experiences... but it's also about getting a good Instagram picture, amirite? And even if you can't afford to hop on a plane to a far-flung beach destination, you can probably stretch to a weekend in Europe. Or, as the case may be, London, since our capital has been voted the most Instagrammable destination on the continent.

Yep, according to new research by holiday rental site HomeToGo, you don't need to fly hundreds, or thousands, of miles to get the perfect social media snap. One of London's most popular tourist spots will do the trick just fine, thanks very much.

According to the site, London amassed nearly 120m hashtags in 2018, making it by far the favourite destination.


Paris came second with around 101m hashtags, but the French capital has the most Instagrammed landmark in Europe: the Eiffel Tower, which attracted 2.8 million hashtags last year.


Other popular destinations included Amsterdam (which was the most searched-for, so could very well rise in popularity), Barcelona, Rome and Berlin. Here's the full list:

1. London (119.9m hashtags)

2. Paris (100.8m hashtags)

3. Barcelona (47.4m hashtags)

4. Rome (44.8m hashtags)

5. Berlin (36.1m hashtags)

6. Madrid (31.2m hashtags)

7. Amsterdam (26.7m hashtags)

8. Lisbon (17.7m hashtags)

9. Hamburg (15.3m hashtags)

10. Valencia (14.1m hashtags)

11. Odessa (6.3m hashtags)

12. Malaga (4.5m hashtags)

13. Benidorm (1.1m hashtags)

14. Nice (0.4m hashtags)

15. Bibione (0.2m hashtags)

So in conclusion, the best way to up your Insta game is just to take more photos of London. DONE.