People are Celebrating #UnfairAndLovely Week to Fight the Stigma Surrounding Dark Skin in India

"This week is going to be focused on colorism/shadism in South Asian communities..."



It is not surprising to learn just how many people still believe that fairness is directly proportionate to the amount of success you have in your life, be it at work, love, life, war, time travel...OK, maybe I'm getting carried away. 

So after #ReclaimTheBindi, that is a campaign to fight against cultural appropriation, the #UnfairAndLovely week is going viral online!

[instagram ]http://instagram.com/p/BCHEaEgmuus/?taken-by=reclaimthebindi[/instagram]

People have been sharing selfies with the hashtag to fight against the ridiculously dated notion that 'fair is beautiful', and it's amazing:

[instagram ]http://instagram.com/p/BCTi9cREMZd/?taken-by=unfairandlovely_[/instagram]

[instagram ]http://instagram.com/p/BCvllbfHGdB/?tagged=unfairandlovely[/instagram]


[instagram ]http://instagram.com/p/BCtIg-KkUbx/?tagged=unfairandlovely[/instagram]

[instagram ]http://instagram.com/p/BCshuxNJPf_/?tagged=unfairandlovely[/instagram]

[instagram ]http://instagram.com/p/BCxV9JjRdJB/?tagged=unfairandlovely[/instagram]

[instagram ]http://instagram.com/p/BCtifuUmusc/?taken-by=reclaimthebindi[/instagram]