As we get older, we become increasingly adept at editing ourselves out of photos. We duck swiftly out of the shot, use a child to cover ourselves up or offer to take the pics instead. Everyone's raising their glass round the table after a slap-up holiday meal or gathered on the beach, and there's a gaping hole - The Invisible Woman.
And of the ones that are taken, we may be too quick to delete 'because look at my triple chin' or 'bingo wings' or 'frowny face.' Or a multitude of self-hating possibilities.
But that's a great pity. Capturing those precious moments make for long-term and lovely shared memories for you and your family, especially children and grandchildren, as you leaf through albums or swap phone pics. And when you're looking back through those photos 5, 10, 20 years later you'll marvel at how young and happy you looked.
So here are 10 top tips to help you feel more confident about having your photo taken. We're not talking Victoria Beckham style rictus smile or pulling your tummy in so tight you feel faint, just simple ways to look better and feel more confident.
With thanks to Judi James, author of the Body Language Bible.
1. Shoulders back
Pull up to full height and then push your shoulders back and down,' says Judi. 'Tension can make the shoulder muscles contract so pushing them down give you a much more relaxed look.
'Also, try turning away from the camera and looking back over your shoulder. This presents a lovely long back to camera, with a flattering, elegant shoulder angle, plus you'll automatically produce a slightly flirty, playful looking smile to the camera.'
2. Hats on
Judi says: 'This summer's hippy look has meant that wide, floppy-brimmed hats are back on the beaches and not only do they screen the face from the sun they are also the perfect prop when it comes to posing for your snaps.
'By creating a 'T' shape, the wide brim will have a narrowing effect on the rest of your body, making it one of the best slimming tricks in the business. Plus your face will be sheltered from any unflattering direct sunlight. It will also give you something to do with your hands – touching or holding the brim creates a natural, fun look.'
3. Natural hair
Judi says: 'Over-dressed hair can look unnatural and silly on holiday snaps so go for a look that is tousled rather than over-straightened or dripping with products. You need movement in your snaps rather than trying for something from Dynasty. If your hair is longer try pinning some up casually with a few fronds hanging around the face and neck. This will flatter and slim the face rather than hanging like curtains.'
Judi says: 'Getting a smile that looks natural is a must. Ideally it should involve an eye-smile plus a part-opened mouth displaying some top and lower teeth. If you're struggling, try to imagine you're sharing a joke with someone you really like. If you feel your smile getting too fixed or rigid, press the tip of your tongue into the roof of your mouth to relax your jaw, sucking your lips in and then pushing them out a couple of times and then smile again.'
5. Chin up? No, chin down
Judi says: 'Try dropping your chin and then looking up into the lens. Princess Diana turned the dropped chin into her signature pose, maximising the impact of her eye expression. Tilting the head to one side can also work if you do pose front-on - by angling the head slightly you create a more natural, intelligent look than just staring blankly. Be sure not to simply pull your chin straight back into your neck as you drop it as it will create double chins on the slimmest of faces.'
6. Use a prop
Always keep your elbows held slightly away from your torso,' advises Judi. Clamping your upper arms to your sides signals a lack of body confidence and leads to a 'squashed body' look.
'Avoid joining your hands in a tight clasp in front of you or placing them across a part of your body that you feel self-conscious about, like your covering your tummy as it will draw attention to the spot.
'A prop is a good idea, so raising one hand to touch your sunglasses might work, or holding a wine glass if you're snapped in party mood. If you are clutching a drink though, keep it at around lower rib height. Holding it any higher will look as though you're hiding behind it or using it as a safety barrier.'
7.Bums, thighs and tum
Judi says: 'The cliché about avoiding horizontal stripes applies to your swimwear. A too-small bikini-bottom that is stretched across your hips in a straight horizontal line will widen that part of your body but one that fits and is pulled up slightly at the sides to create more of a V shape will narrow them.
'The same rule will apply to your top. A V-neck will slim down your boobs but a horizontal strip top will make them look wider.
'Shiny fabrics tend to accentuate curves and bumps so if you want to look slimmer choose a matte swimsuit rather than a glossy or wet-look one.
'Solid block colours that suit your skin and hair tone will be flattering enough to make you look fantastic no matter what size your hips so opt for the one that works for you and stick to simple designs with one or two subtle details.'
As for 'does my bum look big'? Judi says: 'Work at arching your back as it slims the waist and pushes the bum out, making it look firmer. Tilting your pelvis slightly to one side when you're front-on to camera rather than posing straight-on will make you look curvy rather than chunky.'
8. To the tip of your toes
Judi says: 'Point your toes. When you're posing barefoot going up on your toes or pointing them slightly if you're sitting down will make your legs look longer and your feet more elegant.'