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How to Be a Social Media Celebrity

Wanna be the #QueenBee of the digital space? Cosmo presents a step-by-step guide to nail each platform like a pro! 

1

#ACE FACEBOOK

Keep Things Positive

According to experts, sharing good news leads to more ‘Likes’ and sharing.

Engage with Users

It’s not just posts that grab attention, comments do too. Instead of always saying how you feel, ask for people’s opinions. Question posts get 100% more engagement.

 

 

KNOW THE DEADLINE

On FB, a post reaches 75 percent of its potential in the first 5 hours. So if you want more people to see it, consider reposting after a couple of hours.

CUT BACK ON BOASTING

Going on about your great job and loving BF and that award you won (*feeling blessed*) can signal self-esteem issues, which may turn off friends and followers.

PUT UP A SMILEY

Posts with emoticons get 33% more comments and shares. Plus, they get ‘Liked’ 57% more often than other posts.

BUSIEST DAYS

Thursdays and Fridays have been proven to be the most popular days for FB as people are least interested in work closer to the weekend.

 

2

#TACKLE TWITTER

SKIP TMI

Twitter followers dislike Tweets about people’s lunch or personal life or rehashed info. What they want is news, views, or “something funny”!

PLAN YOUR POSTS

The pros know that 20+ Tweets a day is a good number. Try an online tool like Buffer to schedule Tweets throughout the day.

JUST ASK ’EM!

Tweets that specifically ask followers to Retweet receive 12X higher RT rates than those that don’t.

 

Add an Image

Adding an image or a video will make your post more engaging.

RETWEET RIGHT

It’s smart to Retweet relevant content for your audience. But leave 20 characters so that they can add their own views or any relevant content to your Tweets.

AVOID HASHTAGS

#Stop #Doing #This #Now. Twitter space is precious and followers want you to use it effectively.

 

3

#PERFECT PINTEREST

PICK YOUR DAYS

The Pinterest blog recently revealed their top categories for engagement—Mon: fitness; Tue: tech; Wed: quotes; Thurs: fashion; Fri: humour; Sat: travel; Sun: food and crafts.

BE SHADE SMART

Images with dominant colours (red, dark green, pink) get 3X the number of ‘Likes’ and Repins.

SKIP THE SELFIES

Images with no human faces get shared 23% more often than those with them.

 

CUT BACK ON BACKGROUND

Use a compelling background that doesn’t take up more than 40% of your image, as that cuts Repins by 50%.

RED RULES

Images that have a lot of red or orange get twice the amount of Repins!

PORTRAIT IT

Vertical images perform better than horizontal images. The perfect ratios are 2:3 and 4:5.

 

4

#RULE YOUTUBE

Amplified personalities tend to do better on YT, so it helps to be more animated than usual. Study your voice, and don’t forget to smile.

TALK LIKE A STAR

contest it

Enter YouTube contests! You may not win, but having your video out there will help you get followers.

Call to Action

In the description, remember to let viewers know what you’d like them to do next, like subscribe to your channel or visit your site.

TITLES MATTER (A LOT)

When people are searching for stuff to watch, you want to show up! Consider what people may type, and include popular keywords.

MAKE IT MAJOR

Pros don’t just upload a vid, they optimise it with a description and tags so it appears in more searches.

 

6

#ACE INSTAGRAM

BE A TYPE

Most successful Instagram users post a type of content, like grumpy cats or fashion. Having an ‘area’ gets you noticed.

RULE OF SELFIES

A social media scientist found that the most ‘Liked’ Insta selfies featured tones like blue, green and beige, and a #nofilter hashtag.

#USE HASHTAGS

Keep a tab on trending hashtags to generate maximum engagement.

BE AN EDITING PRO

Use apps like Camera+ and Snapseed to enhance your photos. Once you’ve developed an editing style, your feed will have a consistent look and feel.