Calvin Klein Jeans Introduces Sexting!

…its all about digital dating.

Most Popular

Calvin Klein Jeans shares stories of love, lust and sexual desire with a twist—sexting! Unfolding intimate messages of two people from around the world as they navigate the world of digital dating.

This innovative sociological experiment turned fashion campaign, and this great new series focuses on how a modern generation uniquely approaches sexual connection in a digital world. This brings out the digital age, shedding a light on how dating and sex has evolved over time—all inspired by true stories of young adults in New York.

Advertisement - Continue Reading Below

"Calvin Klein Jeans has a long history of combining sexual energy with cultural relevance," said Melisa Goldie, Chief Marketing Officer of Calvin Klein, Inc. "Through this campaign, we're creating an emotional connection with today's technology driven generation, highlighting the new normal channel for modern meet-ups."

This video had major biggies; shot by fashion photographer Mario Sorrenti in New York City, and including a diverse global cast of Grace Hartzel,Ethan James Greenand actor-couple Will Peltz with his girlfriend Kenya Kinski Jones, (daughter of music mogul Quincy Jonesand actress Nastassja Kinski).

Most Popular

It's definitely worth checking out—the kinky and on-point coolness the ad has will make you love the idea of sexting—and if you're not a sexter now, you totally will be after you give this campaign a watch.

What do you think?

Life
Share
This is Why Sleeping in Your Underwear isn't Bad for Your Vagina
You do you, girl
Life
Share
This Grandma's Make-up Tutorials are the Best Thing You Will Watch All Week
Grandma Lill we heart you.
Life
Share
11 Easy But Healthy Food Swaps to Make This Winter
Indulging doesn't have to leave you feeling bloated and sluggish
Life
Share
10 Foods You Should NEVER Eat in The Morning
If hunger strikes way before lunchtime, blame it on your breakfast.
Life
Share
These 3 Sneaky Foods Are the Secret to Reaching Your Weight Loss Goals
Count on Hungry Girl Lisa Lillien to find the cleverest ways to cut calories.
Life
Share
Eat These Protein-Rich Foods to Lose Weight FAST
You keep being told to eat more of it...here's how.
Life
Share
​9 Things You Don't Care About Once You're a Mom
Your house is a little messy. It's fine.
Life
Share
7 BEST Indian Food Combos For Every Health Problem
And they taste darn good, too!
Life
Share
20+ Brilliant Quotes That Will Inspire You to Live Your Best Life
Bookmark these quotes for when you need a burst of inspiration.
Life
Share
This Could Explain Why Your Period is So Heavy
A new study could reveal a major reason why some women suffer more