Calvin Klein Jeans Introduces Sexting!

…its all about digital dating.

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Calvin Klein Jeans shares stories of love, lust and sexual desire with a twist—sexting! Unfolding intimate messages of two people from around the world as they navigate the world of digital dating.

This innovative sociological experiment turned fashion campaign, and this great new series focuses on how a modern generation uniquely approaches sexual connection in a digital world. This brings out the digital age, shedding a light on how dating and sex has evolved over time—all inspired by true stories of young adults in New York.

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"Calvin Klein Jeans has a long history of combining sexual energy with cultural relevance," said Melisa Goldie, Chief Marketing Officer of Calvin Klein, Inc. "Through this campaign, we're creating an emotional connection with today's technology driven generation, highlighting the new normal channel for modern meet-ups."

This video had major biggies; shot by fashion photographer Mario Sorrenti in New York City, and including a diverse global cast of Grace Hartzel,Ethan James Greenand actor-couple Will Peltz with his girlfriend Kenya Kinski Jones, (daughter of music mogul Quincy Jonesand actress Nastassja Kinski).

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It's definitely worth checking out—the kinky and on-point coolness the ad has will make you love the idea of sexting—and if you're not a sexter now, you totally will be after you give this campaign a watch.

What do you think?

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