Calvin Klein Jeans Introduces Sexting!

…its all about digital dating.

Most Popular

Calvin Klein Jeans shares stories of love, lust and sexual desire with a twist—sexting! Unfolding intimate messages of two people from around the world as they navigate the world of digital dating.

This innovative sociological experiment turned fashion campaign, and this great new series focuses on how a modern generation uniquely approaches sexual connection in a digital world. This brings out the digital age, shedding a light on how dating and sex has evolved over time—all inspired by true stories of young adults in New York.

Advertisement - Continue Reading Below

"Calvin Klein Jeans has a long history of combining sexual energy with cultural relevance," said Melisa Goldie, Chief Marketing Officer of Calvin Klein, Inc. "Through this campaign, we're creating an emotional connection with today's technology driven generation, highlighting the new normal channel for modern meet-ups."

This video had major biggies; shot by fashion photographer Mario Sorrenti in New York City, and including a diverse global cast of Grace Hartzel,Ethan James Greenand actor-couple Will Peltz with his girlfriend Kenya Kinski Jones, (daughter of music mogul Quincy Jonesand actress Nastassja Kinski).

Most Popular

It's definitely worth checking out—the kinky and on-point coolness the ad has will make you love the idea of sexting—and if you're not a sexter now, you totally will be after you give this campaign a watch.

What do you think?

Life
Share
11 Surprising Things Men Do — and Don't — Notice About Your Body
Their verdict: You're your own worst critic.
Life
Share
4-Year-Old Boy Breaks Down While His Stepmom Reads Him Vows at Wedding
"I may not have given you the gift of life, but life surely gave me the gift of you."
Life
Share
The Tiny Detail That Saved This Woman From Falling Prey to a Major Online Fraud
Welcome to the dark side of virtual world.
Life
Share
7 Surprising AF Benefits of Skipping You Probably Didn't Know About
Let's not forget, it's the workout Katy Perry swears by.
Life
Share
Meet India's Top Women Entrepreneurs
The phrase 'Veni, vidi, vici' was invented for this power-platoon of trailblazers. Meet 30 women who took an idea, waved their worldy-wise...
Life
Share
10 Signs You May Have Cervical Cancer
Warning signs, as told by Indian doctors.
Life
Share
What Is Stage 0 Breast Cancer?
And why does no one talk about it?
Life
Share
This is the Biggest Relationship Deal-Breaker For You, According to Your Zodiac Sign
Wonder, no more!
Life
Share
4 Things Women With Great Teeth Do Everyday
Take notes, ladies.
Life
Share
9 Things I Wish I Knew When I Was Trying to Get Pregnant
Just because it's taking a long time to get pregnant doesn't mean there's something "wrong" with you.