Calvin Klein Jeans Introduces Sexting!

…its all about digital dating.

Most Popular

Calvin Klein Jeans shares stories of love, lust and sexual desire with a twist—sexting! Unfolding intimate messages of two people from around the world as they navigate the world of digital dating.

This innovative sociological experiment turned fashion campaign, and this great new series focuses on how a modern generation uniquely approaches sexual connection in a digital world. This brings out the digital age, shedding a light on how dating and sex has evolved over time—all inspired by true stories of young adults in New York.

Advertisement - Continue Reading Below

"Calvin Klein Jeans has a long history of combining sexual energy with cultural relevance," said Melisa Goldie, Chief Marketing Officer of Calvin Klein, Inc. "Through this campaign, we're creating an emotional connection with today's technology driven generation, highlighting the new normal channel for modern meet-ups."

This video had major biggies; shot by fashion photographer Mario Sorrenti in New York City, and including a diverse global cast of Grace Hartzel,Ethan James Greenand actor-couple Will Peltz with his girlfriend Kenya Kinski Jones, (daughter of music mogul Quincy Jonesand actress Nastassja Kinski).

Most Popular

It's definitely worth checking out—the kinky and on-point coolness the ad has will make you love the idea of sexting—and if you're not a sexter now, you totally will be after you give this campaign a watch.

What do you think?

Life
Share
If You're Big On Italian, You're Going To Love This Place...
Get your Tiramisu spoons ready!
Life
Share
"Whoever Said Feminism Was the Opposite of Femininity?"
Six incredible women share their perspective on the 'F' word...
Life
Share
9 Miraculous Workout Moves to Get the 'Best Body' in 1 Minute!
An ultimate guide to #InstaFitness!
Life
Share
Here Are 12 Funniest Reactions to the Snapchat Fiasco!
Poor or not, we're def rich in humour!
Life
Share
5 Secret Tips Every Fit Girl Follows!
Thank us later...
Life
Share
Get a Flat Stomach Super-Quick With This ONE Exercise
Recommended by Harvard doctors, this effective move doesn't even require the gym or any equipments!
Life
Share
Here's Why Sairee Chahal Set Up India's First Women-Only Job Portal...
...and how she did it.
Life
Share
7 Super-Gross Things That Happen When You Don't Change Out of Your Gym Clothes
Seriously. Get out of your gym clothes ASAP.
Life
Share
How Documentary Filmmaker Sabiha Sumar Crowdfunded Her Brilliant New Project
"Getting funding from any set of investors is a terribly trying experience—there's no circumventing the pain of the process in any...
Life
Share
Age Shaming (But In Reverse)
A whole lot of young people just don't feel as sprightly as the rest—and when you prefer staying in to slugging shots, every day is...