Handpicked beauty launches that made May so much hotter  

If your beauty routine has started feeling a little too predictable, May’s newest launches are here to shake things up. This month’s lineup was all about products that work hard but still know how to have fun: think blushes that melt into skin like butter, lip oils that customise themselves to your pout, body care that’s giving spa feels, and sunscreens so good you’ll actually want to reapply them. Ahead, launches worth adding to cart immediately: 

The Ordinary UV Filters SPF 40 Sunscreen PA++++, ₹1,500 

Unlike traditional sunscreens that sit heavily on the skin or leave behind a white cast, The Ordinary delivers a formula that hits it out of the park. It feels feather-light and melts beautifully into the skin while still delivering serious UVA and UVB protection. 

The serum texture layers seamlessly under makeup and skincare, making it ideal for everyday wear. It also hydrates throughout the day and leaves behind a natural, luminous finish that makes skin look healthy rather than oily.

Pixi Roll-On AntioxifEYE Serum, ₹900

If your under-eyes currently look like they’ve survived three breakdowns and zero sleep, Pixi’s Roll-On AntioxifEYE Serum is here to intervene. This cooling antioxidant eye serum uses steel rollerballs to instantly depuff, hydrate, and wake up tired-looking eyes with one quick swipe. 

The formula absorbs quickly without leaving a sticky residue, making it perfect under concealer or for midday refreshes. Packed with antioxidants like blueberry and camellia, and ceramides, it helps the under-eye area feel smoother, more cushioned, and significantly more awake. Honestly, it’s giving “eight hours of sleep” in portable rollerball form.

The Body Shop White Tea & Elderflower Body Yogurt, ₹1,495

Body care has become less about basic moisturising and more about creating a full sensory experience, and The Body Shop’s White Tea & Elderflower Body Yogurt absolutely understands that. The gel-cream texture absorbs almost instantly, even on damp skin,  making it ideal for people who hate waiting around feeling sticky after showering. 

The fragrance feels soft, clean, and luxurious, opening with tonic water, cucumber, and apple before settling into white tea, elderflower, cedarwood, and musk. Plus, the formula delivers up to 48 hours of hydration, leaving skin noticeably smooth, soft, and glowy after just one use. 

Goodside Good Glow Dewy Crème Blush, ₹1,770 

There’s something deeply satisfying about a blush that looks unmistakably lit-from-within. Goodside’s Good Glow Dewy Crème Blush nails that. The formula is feather-light, endlessly blendable, and packed with skin-loving ingredients like shea butter, vitamin E, and rosehip oil, which means your cheeks get hydration and a natural flush.

The shade range deserves attention too: from soft romantic roses to deeper terracotta tones, every colour feels wearable and playful at once. 

un:fltrd almost ready™ Cushion Foundation, ₹1,649 

Cushion foundations are finally having their main-character moment in India, and un:fltrd’s almost ready™ Cushion Foundation understands the assignment perfectly. Designed specifically for Indian skin and Indian humidity, this serum-tint formula feels almost suspiciously lightweight while still giving you soft-focus, baby-skin coverage. With 78 per cent hydrating ingredients including niacinamide, hyaluronic acid, panthenol, and shea butter, it behaves more like skincare than traditional base makeup. 

What makes this launch especially appealing is findyourmatch™, the brand’s redeemable trial kit system that lets you test mini shades at home before committing. No more tragic foundation mismatches under terrible store lighting. The finish sits somewhere between satin and second skin, evening everything out in a super natural way. 

Flossy Cosmetics Tinted Lip Balm, ₹699

Some days call for a full lip combo; others just need a swipe-and-go balm that makes you look like you finished an elaborate routine. Flossy Cosmetics’ Tinted Lip Balm lands squarely in the second category. Packed with Shea Butter and Jojoba Oil, the formula melts onto lips with a buttery softness. 

The lightweight texture feels nourishing rather than waxy, making it ideal for everyday wear or tossing into every handbag you own. The fresh finish is basically the beauty equivalent of effortlessly good lighting. 

Barkha Beauty Skin Fuse Lip Oil – Pink Me, ₹2,195 

pH-adaptive lip oil that adapts to your lip chemistry sounds slightly futuristic, but Barkha Beauty’s Skin Fuse Lip Oil makes science look chic. The Dubai-based brand has officially landed in India, bringing a glossy, hydrating lip formula that shifts with your lips’ pH to create a personalised tint. Translation: your lips, but just with a pretty, shiny coat. 

The formula is packed with nourishing oils that keep lips hydrated for hours without that heavy, sticky texture that ruins most glosses. It’s lightweight, cruelty-free, paraben-free, and designed to flatter every skin tone, whether you wear it solo or layered over lipstick. The final effect is fresh, juicy, and very clean-girl.

3TENX Hydrify Gloss Mist, ₹1,800 

3TENX’s Hydrify Gloss Mist delivers the elusive glossy finish that makes your hair look professionally styled, even in the most extreme humidity. One spray of this mist instantly smooths frizz, tames flyaways, boosts shine, and somehow leaves hair feeling softer rather than sticky or coated.

Infused with Raspberry Seed Oil and Jojoba Oil, the formula also protects against heat styling up to 232°C, UV damage, humidity, and colour fade, essentially acting like an overachieving multitasker for your hair. The lightweight texture is the real win here; it gives salon-like shine without flattening your roots or making strands greasy.

Ikonic Professional Beech Wood Paddle Brush, ₹875

Sometimes the beauty product that changes your routine isn’t viral makeup, it’s simply a really, really good tool. Ikonic Professional’s Beech Wood Paddle Brush makes everyday detangling feel significantly less traumatic, gliding through knots without tugging, snapping, or turning your bathroom into a shedding nightmare. 

Made from durable natural beech wood, the brush feels incredibly soothing and luxe. The soft TPE cushion adapts comfortably to your scalp, giving every brushing session a relaxing feel. It works beautifully on wet or dry hair and across textures.

Earth Rhythm Rosy Ritual Glow Tinted Sunscreen SPF 50 PA++++, ₹599 

Earth Rhythm’s newest sunscreen is doing the absolute most, and somehow imparting a fab glow, too. Part skincare, part complexion product, part high-protection SPF, the Rosy Ritual Glow Tinted Sunscreen gives skin a softly blurred, radiant finish while protecting against sun damage and pollution. 

Available in three flexible shades — Vanilla, Sand, and Caramel — the formula blends easily into skin without the white cast. Ingredients like Vitamin C-rich Kakadu Plum, Carrot Extract, and Resveratrol brighten dullness while strengthening the skin barrier. The finish is breathable and glowy.

Lead image: The brands 

Also read: 10 summer essentials that survive the humidity and still serve looks 

Also read: Butter up with these lip balms that glide on like a dream