Namrata Soni believes formula is what makes you fall in love with lipstick

We’ve all been there: standing in front of a mirror, swatching shades on the back of our hand, convinced that the right colour is what makes a lipstick worth it. But what actually matters is a little more skin-deep. It’s not just about what shade you wear, but about how the shade wears. So, the real difference between a lipstick you reach for once and forget about and the one you carry everywhere you go? The formula.

Nominated for the Cosmopolitan Blogger and Creator Awards 2026, Celebrity makeup artist and founder of Simply Nam, Namrata Soni, puts it simply: “Formula is everything. A beautiful shade means nothing if it doesn’t sit well on your lips or feel comfortable. I always say, the lip shade catches your eye, but formula is what makes you fall in love with lipstick.”

And once you start thinking about it that way, your entire lip wardrobe begins to evolve.

Dressing your lips for the moment

Just like your outfit changes depending on where you’re headed, your lipstick should too. A single formula rarely fits every situation—and that’s where most of us get it wrong.

“For a long workday, I’d go for something comfortable and long-wearing like a soft matte. For a date, I love something more hydrating and slightly glossy—it feels more effortless. And for events, a statement matte or satin finish works beautifully, especially under lights and cameras.”

Think of it as building a rotation: a dependable soft matte for everyday wear, a gloss or balm for low-key evenings, and a high-impact satin or matte finish lipstick for occasions like the Colorbar Diva Lipstick. It’s less about finding “the one” and more about having options that match your mood.

Colorbar Diva Lipstick, ₹699

The case for low-effort lips

If your makeup routine leans minimal—or you just don’t have the patience for constant touch-ups—formula becomes even more important.

“I gravitate towards tints and creamy formulas. They give you that lived-in, natural flush and fade beautifully without needing constant touch-ups,” says Soni.

This is where lip tints and balmy textures come into their own, like the Colorbar Kiss Proof Lip Stain. It blurs, softens, and wears down in a way that feels intentional rather than messy. The result is that elusive “effortless” finish that looks better as the day goes on.

Colorbar Kiss Proof Lip Stain ₹999

Bullet vs liquid: the real difference

The return of the bullet lipstick isn’t just nostalgia; it’s practicality. While liquid mattes had their moment (and still do, for certain occasions), the classic bullet is reclaiming space in makeup kits for being easy to touch-up, non-drying, and plain ol’ dependable.

“Bullet lipsticks are generally more forgiving, more hydrating, and easier to reapply. Liquid mattes tend to be more long-lasting and precise, but can feel drier if not formulated well. It really depends on your comfort level and how long you need the lipstick to last.”

In other words, if you prioritise comfort and ease, a creamy bullet might be your best bet. If you need longevity and precision, a liquid matte still holds its ground, and the Colorbar Sinful Matte Liquid Lipstick is one that doesn’t bleed or feather.

Colorbar Sinful Matte Liquid Lipstick, ₹1,499

What comfort actually feels like

For many, comfort is the deciding factor—but it’s not always clear what that really means in a formula.
“Look for hydrating ingredients, a lightweight texture, and a formula that doesn’t feel tight or drying. It should move with your lips, not sit on top of them.”

That last part is key. The best lipsticks don’t feel like an extra layer; they feel like you aren’t wearing anything much at all. It’s subtle, but once you notice it, there’s no going back. 

Formulas that feel like second-skin is your best bet, always. And lip products like the Colorbar Soothing pH Lip Oil are delightful to use because it hydrates the lips and give off a custom tint that lasts all day.

Colorbar Soothing pH Lip Oil, ₹750

Using formulas to shape your lips

Lipstick isn’t just for colour. The finish you choose can completely change how your lips look.

“Glossy and satin finishes can make lips look fuller, while matte formulas can define and sharpen the shape. It’s a great way to subtly play with proportions.”

A high-shine gloss, such as the Colorbar Starlit Lip Gloss, can add volume without any overlining, while a matte can create crisp edges and a more sculpted effect. Good application technique aside, choosing the right texture can also transform your lips with ease.

Colorbar Starlit Lip Gloss, ₹699

The truth about ‘kiss-proof’ lips

And finally, the question that never goes out of style: What actually makes a lipstick stay put?

“It’s a combination of both. A good long-wear formula is essential, but application matters just as much; thin layers, blotting, and setting can make a huge difference.”

So yes, your long-wear matte that doesn’t budge like the Colorbar Sinful Matte lipstick plays a role, but so does how you apply it. The perfect lip isn’t just picked, it’s built.

Colorbar Sinful Matte, ₹1,499

Off-duty, pared back

Interestingly, when she’s not working, Soni strips it all back: “I keep it very minimal, usually a hydrating lip balm, a little bit of mascara and a bit of blush, and I get that healthy, natural look.”

Which, in a way, brings us full circle. A barely-there balm like the Colorbar Watermelon Lip Balm won’t just complete your look; it can also make you feel like the best version of yourself.

Colorbar Watermelon Lip Balm with SPF 15, ₹299

 

Because in the end, the shade might get the compliment. But it’s the formula that keeps you reaching for it again.

Lead image: Simply Nam

Also read: Glow, minus the layers: Ankush Bahuguna is making a strong case for skin-first makeup

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