
New month, new beauty obsessions. These September launches are all set to make your everyday beauty essentials feel a little more exciting. There are multitasking formulations, dreamy textures, and plenty of glow involved. Whether your current obsession is better hand care, the trending soft matte lips, or spotlight-stealing skin, there’s something here for you.
Huda Beauty Liquid Matte Mousse, ₹2,250
Matte lipsticks have officially decided to loosen up. Huda Beauty’s Liquid Matte Mousse gives the classic matte lip a soft, whipped makeover, with an airy formula that glides over the lips. The result is a blurred, plush finish, rather than a rigid, ultra-flat one. Rosy Nude in particular is exactly the sort of pinky-brown shade that can become your everyday signature before you’ve even realised it.
The formula is buildable, too, so you can keep the colour diffused or layer it up when you want more impact. For the ultimate blurred effect, start with hydrated lips, apply from the centre and blend outwards.
Lush Ro’s Argan Body Conditioner, ₹1,295
The botanical bonanza that is Lush is finally in India. Vegan, divine-smelling formulations with gentle formulations are the brand’s USP. And if remembering to moisturise your body after a shower is one of those things you always mean to do but forget, Ro’s Argan Body Conditioner has a very good solution: do it while you’re still in the shower.
This rich in-shower body moisturiser is made with nourishing butters, organic Brazil nut and argan oils, leaving skin feeling soft and conditioned after you rinse and pat dry. And then there’s the fragrance: a sweet lemon-rose scent inspired by rose jam that makes the whole experience feel considerably more luxurious than your average shower routine. Glide it over your body after cleansing, rinse, and dry off.
Kass Lucent Reveal Serum, ₹2,750
If your complexion is ready to give holiday vibes, the Kass Lucent Reveal Serum wants to help out. Designed as an antioxidant-rich glow serum, it helps skin deal with the effects of everyday environmental stressors while supporting a brighter, more naturally luminous-looking complexion.
Kesar is the star ingredient here, because our obsession with saffron is going nowhere. It’s joined by 3-O ethyl ascorbic acid, palmaria palmata, hibiscus, alpha arbutin, and Candida saitoana extract. They work together to deliver the glow that comes from rest and hydration, and the idea is to encourage that fresh, healthy-looking radiance starts from within.
Swiss Beauty Select Born To Bloom Blush + Highlighter, ₹690
Why settle for one cheek product when you can have three? The Swiss Beauty Select Born To Bloom Blush + Highlighter in Coral Blossom brings together a creamy blush, silky powder blush, and luminous baked highlighter in one very handy compact. Wear each formula on its own, layer them together or mix things up depending on how much drama you’re after.
Keep it soft for a naturally flushed look, build up the pigment when you want your look to make a little more of an entrance, then tap on the highlighter when subtlety simply isn’t on the agenda. The formula is also infused with vitamin E, giving the makeup a skin-loving touch.
ROS Beauty Hand It Over Moisturising Hand Gel, ₹599
Your hands do a lot, and frankly, they deserve better than being moisturised as an afterthought. ROS Beauty’s Hand It Over is a lightweight, fast-absorbing hand gel that brings thorough skincare attention to your hands. Massage it over your palms, the backs of your hands, fingers, and cuticles whenever you need a hydration hit.
The formula combines two per cent niacinamide, peptide complex, ceramides, retinol, vitamin E, and hyaluronic acid to hydrate and help hands look smooth and nourished. Unlike rich hand creams that can leave your fingers feeling sticky, this one’s unique gel texture melts in quickly, so you can get straight back to typing, scrolling, texting, or whatever else your hands are currently occupied with.
Allyv Cloudy Thoughts 2-in-1 Jelly Moisturiser, ₹449
We love a skincare product with a little flair, and Allyv’s Cloudy Thoughts 2-in-1 Jelly Moisturiser definitely understood the assignment. Inside the jar are two textures: a jelly layer on top for a big hit of hydration and a cream underneath designed to help plump, brighten and keep skin moisturised throughout the day.
The trick is to scoop deep enough to get both textures, blend them together in your palms and then apply over cleansed skin. It’s weightless, non-greasy and comes with a saffron-garden-inspired scent, so even moisturising suddenly feels like a small sensory event. Use it morning or night, alone or underneath sunscreen and makeup.
Hyphen All I Need Sunscreen SPF 50 PA++++, ₹449
Sunscreen that feels like a little treat? That’s what you get with Hyphen’s All I Need Sunscreen SPF 50 PA++++ that has a creamy texture, making it feel more like a moisturiser. This is particularly appealing if your skin prefers a little comfort and hydration. It spreads easily and settles into a soft, healthy-looking finish with a hint of dew.
The formula features UV filters alongside niacinamide, hyaluronic acid and ceramides, bringing a mildly scented, skincare-focused approach to your daily SPF step. It can work particularly well for normal, dry and combination skin.
Ceolla The Balanced Body Wash, ₹809
If your bodycare routine has somehow become as complicated as your skincare one, Ceolla’s The Balanced Body Wash is here to simplify things. The gentle cleanser uses ectoin and plant-based surfactants to wash away the day without leaving skin feeling tight or stripped. With a pH 5.5, microbiome-safe formula, it’s designed to work with your skin’s natural balance while keeping it soft, hydrated, and comfortable. It also contains an IFRA-certified fragrance for a little sensorial moment in the shower. Basically, this body wash is a good reminder that even the most basic step in your bodycare routine deserves some attention.
PHD Beauty 2% Alpha Arbutin Depigmentation Serum, ₹699
Uneven tone and stubborn pigmentation can be particularly annoying when your skin seems to have a mind of its own. This serum from PHD Beauty targets excess melanin and helps improve the appearance of dark spots for a clearer, more even-looking complexion.
The formula features the patented Tyrobright™ blend, combining Arisaema Amurense Extract, niacinamide, and decyl glucoside, along with panthenol and allantoin to help keep skin comfortable while you work on pigmentation. It’s a brightening serum that focuses on doing the job without making your routine feel like a chemistry experiment.
Image credits: The brands
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