16 Celebrities Who Have Invested in Fitness and Wellness Startups
From Hrithik Roshan, Deepika Padukone, Jacqueline Fernandez to Shilpa Shetty, Shahid Kapoor, Akshay Kumar, find out which celebs go beyond endorsing a healthy lifestyle
Dec 8, 2020
Deepika Padukone has invested in Drum Foods International Pvt. Ltd, maker of flavoured yogurt Epigamia. She is also the founder of Live, Love Laugh Foundation that spreads awareness about mental health issues.
Madhuri Dixit Nene has a stake in fit-tech and wearable device startup GOQii.
Shilpa Shetty has her own fitness app – the Shilpa Shetty app. The app comes with customised workout, diet and weight loss programmes. She also co-owns a wellness chain, called IOSIS.
Malaika Arora has invested in an Indian yoga and wellness start-up called SARVA.
Suniel Shetty is an investor in Pune-based fitness startup – Fittr
Salman Khan acquired manufacturing rights of fitness equipment company Jerai Fitness in 2018. He will launch his own gym equipment range.
Actor, activist and politician Gul Panag invested in MobieFit in 2015 and become a personal running coach on the app.
Jacqueline Fernandes, one of the fittest actors in Bollywood, has invested in healthy juice maker Raw Pressery.
Hrithik Roshan launched his own brand of workout gear – HRX and also signed a deal with Cure.Fit to design specialised HRX workouts for the app and its offline fitness centres.
Tiger Shroff has invested in activewear brand PROWL and he has also developed workout modules for the brand.
Indian cricket team captain, Virat Kohli has his own chain of gyms, Chisel, in partnership with Cornerstone Sport & Entertainment, the agency that manages him. He has also invested in Stepathlon Kids, which tackles fitness issues affecting kids.
Akshay Kumar has joined fit-tech and wearable device startup GOQii board as an investor and strategic advisor.
Mahendra Singh Dhoni, the former captain of Indian cricket team is the founder of SportsFit — a chain of gyms across the country.
Mahesh Bhupathi started Globosport, a sports marketing and celebrity management company. In 2014, Mahesh Bhupati invested in Sports365, an online store specialising in sports goods and fitness equipment.
Milind Soman, a Pinkathon ambassador, was also part of a Hotstar web series "Maximise Your Day", where he shared fitness secrets and wellness tips.
Shahid Kapoor has invested in yoga and wellness startup SARVA.
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