Silverfiire’s Surbhi Shekhar on blending artistry and innovation in silver jewellery

SilverfIire is a brand where artistry meets elegance, offering exquisite silver jewellery and articles that blend modern aesthetics with timeless craftsmanship. With a passion for quality and a commitment to innovation, the brand creates stunning pieces designed to complement every style and occasion. Under the visionary leadership of founder Surbhi Shekhar, Silverfiire continues to grow, redefining contemporary silver jewellery while honouring traditional techniques. In an exclusive conversation, Shekhar speaks to Cosmopolitan India about the key trends in silver jewellery, competition in the industry, what sets their brand apart, and much more.

Cosmopolitan India: What are the key trends in silver jewellery right now, and how do you incorporate them into Silverfiire’s designs?

Surbhi Shekhar: As gold prices continue to rise, retailers and jewellers are exploring alternative precious metals that meet clients’ needs without exceeding their budgets. One such underrated metal is silver. Silver is not just for jewellery—it has a wide range of uses, from bags and clothing, to utensils, pooja items, home décor, and even high-tech applications like semiconductors and solar panels. As the world advances, the demand for silver is expected to grow, making it a smart and stylish alternative to gold jewellery. Silver is fashionable, affordable, and versatile. It can be polished into various finishes, including rose and gold tones, making it a great choice for any occasion.

We create silver jewellery for all ages, from newborns to those in their 90s. Whether you need elegant office wear, casual everyday pieces, stunning wedding jewellery, or special designs for traditional celebrations like your first Lohri, we have something for everyone. Our collection also includes silver bags, watches, and accessories to complete your look.

CI: What sets your jewellery apart in the luxury silver market?

SS: At Silverfiire, we are committed to delivering exceptional quality, with every piece crafted from hallmarked and certified silver—ensuring authenticity and value without exceeding your budget. While silver hallmarking isn’t mandatory, we go the extra mile to guarantee that all our jewellery is BIS-certified and government-approved.

Our designs blend luxury with accessibility, offering the best in craftsmanship, style, and affordability. Whether you're looking to invest in precious metals or elevate your jewellery collection, Silverfiire provides the perfect balance of quality, design, and long-term value.

 
CI: What are the biggest opportunities for growth in the silver jewellery industry, and how is Silverfiire positioning itself to capitalise on them?

SS: With gold prices on the rise, there is a growing demand for an alternative precious metal that offers both affordability and elegance. Silver, often underrated, is emerging as the perfect choice. As the world continues to modernise, the demand for silver will only grow, making it a valuable investment. Its ability to be crafted into various finishes, including rose and gold tones, adds to its appeal as a fashionable and budget-friendly alternative to gold jewellery. By combining luxury with affordability, we are making silver the metal of choice for modern consumers.

CI: Are there any new collections, collaborations, or innovations that customers can look forward to from Silverfiire in the coming months? 

SS: Exciting things are on the horizon for Silverfiire! We’re launching our website soon, making our exquisite silver collections accessible across India. Additionally, we are expanding our reach through Blinkit, complementing our existing presence on Zepto—ensuring that your silver jewellery and gifting needs are delivered to your doorstep in just 10 minutes.

This Akshaya Tritiya (Hindu spring festival), we’re unveiling a brand-new collection featuring elegant bags, pens, watches, and cufflinks—perfect for those seeking timeless luxury with a modern touch.

Design is at the heart of everything we do at Silverfiire. Our vision is to establish a world-class jewellery brand from India—one that not only meets but surpasses global standards. From day one, we have been highly intentional about what we create and how we present it. Customer experience, including exceptional service and after-sales support, is a top priority. Our dedicated team continuously innovates to craft unique, trendy, and wearable designs that cater to all age groups.

Our brand stands on four key pillars: wearability, affordability, customisation (a rarity in silver jewellery), and complete transparency. These values are reflected in every piece we design, ensuring that our customers receive jewellery that is stylish, accessible, and truly one-of-a-kind.

CI: Sustainability and ethical sourcing are becoming major factors in jewellery. How does Silverfiire approach these aspects in its production?

SS: At Silverfiire, sustainability and ethical sourcing are at the core of our values. We follow the 3R principle—Reuse, Recycle, and Refurbish—to ensure that silver remains a sustainable choice. We accept old silver from our customers, offering them either its full value or an equivalent discount on new purchases. This silver is then carefully melted down or refurbished into fresh, trendy designs, breathing new life into every piece.

Many of our jewellery pieces carry a rich history, having been sourced, repurchased, and reimagined into stunning modern creations. Transparency is our motto—we are proud to be the first brand to provide a detailed cost breakdown of our silver jewellery and articles, all hallmarked with 92.5 sterling silver certification.

All images: Silverfiire

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