The Indian girl’s guide to beachwear that slays

The Indian beach girl is in her era. She’s sun-drenched, scroll-stopping, and fully in control of her vibe—whether she’s sipping coconut water in Lakshadweep or posing with her girl gang in Goa. This summer, she’s choosing pieces that feel good, fit better, and reflect her. And while Instagram may be flooded with Euro-summer clones, two quintessentially Indian creators—Khushi Chaudhry and Tanshi Agrawal—tell us what desi girls are actually looking for: easy style, confidence-boosting cuts, and beach essentials that don’t scream try-hard.

Here are the brands that deserve a spot in your summer wardrobe—all local, all effortlessly cool.

Beach bags that carry vibes (and everything else)

Beach bags need to carry everything—sunscreen, snacks, lip balm, spare jewellery, and that tiny bottle of perfume that somehow always spills but smells divine. Khushi swears by a simple formula: a good book and an iced coffee—her non-negotiables for setting the mood. Tanshi calls her bag “half my life”—packed with clips, rings, sunscreen, lip balm, and usually a forgotten pair of sunnies. Whether you’re a minimalist or a magpie, the right bag strikes the perfect balance between function and flair—and these homegrown picks do it better than most high-street options.

Péro

 

Miraggio

 

One Less

 

Art-chives

 

Fizzy Goblet

 

Bikinis (or other-kinis) you’ll actually wear

Swimwear is personal, and Indian girls are reclaiming it on their own terms. Tanshi, who calls herself a “sustainable girlie”, loves discovering unique finds online—especially when there’s a spontaneous trip on the cards.

Khushi looks for pieces that feel sexy but easy: “If I’m not feeling my most confident, I’ll just throw on an oversized shirt or sarong,” she says. The point is to feel like you, whatever that looks like. Whether you prefer cheeky cuts or high-waisted comfort, these brands are delivering fits that understand Indian bodies and beach moods.

 

OOKIOH

 

Minis

 

NADI NADI

 

Allhers

 

Sarongs, kaftans, and cover-ups that bring the breeze

When it comes to beach layering, Indian girls know what’s up—a well-draped cover-up can switch your vibe from chill to glam in one go. Khushi’s favourite is a soft crochet wrap that feels like it’s straight out of a vintage postcard.

Tanshi has a netted scarf-style piece she throws on over anything—tassels, beads, breezy fabric: it’s all fair game. Whether you want to throw something over your swimsuit or build a whole look around your cover-up, these Indian labels are giving everything from drama to daywear.

 

Drawn

 

Flirtatious

 

HÖÖK

 

Bunka

 

Guapa

Turns out, Indian girls don’t need a guide to beach style—they’ve already written their own. With local brands bringing the heat and personal style leading the way, the beach is less about blending in and more about feeling like yourself. Real bodies, real confidence, and real comfort. That’s the vibe this summer.

Lead image: Saaksha & Kinni/Getty

Also read: Hot summer dates? Here’s how to stay chill, stylish, and totally date-ready

Also read: Need a break? These micro-adventures are the ultimate quick escape