Your fashion feed needs to know about these labels right now

Fashion is no longer just about finding the next outfit to add to your cart. It is about the labels you discover before everyone else, the stories behind the clothes you wear, and the little details that make a look feel like you. From homegrown brands giving traditional craftsmanship a contemporary spin to global names expanding their beauty offerings, plenty is happening across the fashion landscape. Here are the labels, collaborations, and launches worth keeping on your radar.

Dusha + Amai explores the duality of modern dressing 

Fashion can be soft and structured, understated and expressive, all at once. Founded in 2025 by Abhishek Anil Tharwani and Aaira Dhiren Tharwani, Dusha + Amai builds its identity around this duality. The label brings together contrasting ideas of masculinity and femininity, minimalism and grandeur, using clothing as a way to explore identity and self-expression. Rather than being confined by conventional categories, its philosophy looks towards a more fluid understanding of personal style. It is an interesting addition to the growing landscape of Indian labels exploring contemporary fashion through an artistic lens.

Ewoke is taking homegrown fashion to Paris Fashion Week  

Conscious fashion is finding its place in everyday wardrobes, and Ewoke Studio is taking the conversation a step further with its collaboration with Sarvesh Shashi. The label made an appearance at Paris Fashion Week, bringing its approach to contemporary, considered dressing to an international fashion audience. With collections spanning dresses, co-ord sets, jumpsuits, and Indo-Western styles, Ewoke brings together modern silhouettes and a more mindful approach to fashion. Its latest collaboration marks another moment for homegrown labels making their way into the global fashion conversation.

Becaus. is putting Indian craft at the centre of contemporary clothing 

Jaipur-based label becaus. is built around the idea that clothing can be a canvas for art, culture, and storytelling. Founded by Naman Arora and Sahil Kataria in 2023, the brand works with artisan communities across India to bring traditional techniques into contemporary silhouettes. Hand-painted details, embroidery, block printing, and Bandhej are reinterpreted for a modern wardrobe. Its approach makes a case for fashion that feels personal while keeping the people and processes behind each garment in the conversation. If you are looking to discover Indian labels that bring craft into everyday dressing, becaus. is one to bookmark.

Laafani is bringing the conversation back to craft 

There is something particularly appealing about fashion that carries a story beyond its silhouette. Laafani is a name to explore if you are interested in homegrown labels and the growing conversation around craft-led design. As shoppers become more curious about where their clothes come from and the people behind them, labels working within India's diverse fashion landscape deserve a closer look. For your next wardrobe discovery, this is one to keep on your radar.

H&M Beauty welcomes Sharvari as its first Indian brand ambassador 

Celebrity beauty partnerships are hardly new, but H&M Beauty's latest announcement gives us another reason to pay attention. Actor Sharvari has been named the brand's first-ever ambassador in India, marking a new chapter for its beauty offering in the country. The partnership also arrives alongside a festive-season makeup assortment featuring her picks, including a Plump Gloss, the Blush & Glow Duo Palette, and Vanilla Silk Elixir Parfum. It is a fashion-meets-beauty moment that brings Sharvari's personal preferences into the mix, with products designed to make experimenting with your beauty routine a little more fun.

HUEMN and R|Elan are rethinking elevated athleisure

Athleisure has moved well beyond gym sessions and airport outfits. Today, the category is about combining comfort with considered design, creating clothes that work just as well for a busy day as they do for a more relaxed one. At Lakmē Fashion Week in partnership with FDCI, HUEMN's design language brings together comfort-driven, gender-neutral separates and distinctive handcrafted details. R|Elan, meanwhile, has been associated with innovation in textiles and more responsible approaches to fabric development. Together, their place in the wider fashion conversation reflects how performance, comfort, and design are increasingly intersecting. The takeaway? Your everyday wardrobe can be comfortable without compromising on style.

Jaajabor is worth adding to your homegrown fashion watchlist 

If discovering independent Indian labels is your idea of a good fashion scroll, Jaajabor belongs on your list of names to explore. The appeal of homegrown fashion lies in the variety of perspectives it brings to the table, offering an alternative to the same silhouettes and styling formulas that dominate our feeds. It is also a reminder to look beyond familiar high-street names when searching for pieces that feel a little more individual.

Body Butter is making matching lingerie sets feel more considered 

Sometimes, the best wardrobe finds are the pieces that slot effortlessly into what you already own. Body Butter makes the list of labels to watch as we continue exploring fashion names worth knowing. Whether you are refreshing your everyday rotation or looking for something that feels different from your usual high-street picks, discovering emerging labels is a good place to start.

MUJI Beauty is for those who like their beauty routines uncomplicated 

If your ideal beauty shelf is organised, functional, and refreshingly fuss-free, MUJI's beauty offering is worth exploring. The Japanese lifestyle brand's range includes skincare essentials such as toning water, moisturising milk, face creams, and all-in-one gels, alongside personal-care products and beauty accessories. Its approach fits neatly into the growing appeal of streamlined routines: fewer unnecessary steps, practical essentials, and products that can become part of your everyday ritual. Consider it a useful starting point if you prefer your beauty routine simple rather than overwhelming.

Fashion is always moving, and honestly, keeping up is half the fun. From homegrown labels giving Indian craftsmanship a contemporary spin to beauty launches and athleisure getting a style upgrade, plenty is happening beyond the usual trend cycle. What ties these names together is a fresh perspective on how we dress, what we choose to wear, and the stories we want our clothes to tell.

Whether you are looking to discover independent Indian designers, switch up your everyday wardrobe, or find your next beauty obsession, consider this your cue to look beyond the familiar and make room for something new.

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