Does the ‘buy-nothing’ experiment actually help or backfire?

Want a happier bank balance? Turns out, the secret lies in long sightedness over cold-throat restriction

Sep 19, 2026

If you’re anything like us, chances are you’ve caught yourself staring a little too long at your bank statement, hoping for a tiny financial miracle. Adulting is hard, but you know what’s harder? Figuring out where all your money went, then trying to justify every expense. While the occasional indulgence can be fun, could going one step further and trying a buy-nothing experiment actually help? Maybe. But the idea only works if it comes from a place of choice and awareness, not deprivation.

Awareness is key

“The splurge after a period of harsh restriction is almost always worse than if you had never restricted in the first place. It is the financial version of crash dieting,” says CA Sakchi Jain. Instead, she suggests creating a pause. Before buying something non-essential, ask yourself: What am I actually looking for right now? Comfort? Excitement? A reward? Do I really want this, or am I trying to change how I feel?

The problem with overly rigid challenges is that they can quickly turn into an all-or-nothing cycle. You restrict, feel deprived, eventually overspend, and then feel guilty about it. And psychologically, buying is often about more than the thing itself. It can be about comfort, reward, identity, distraction, or simply feeling in control. “So when you remove spending completely, you may suddenly notice the feelings that were being managed through those small purchases,” explains Roshni Bhatia, an Art Psychotherapist. “I also think budgeting works better when pleasure is built into it. The aim should not be to remove enjoyment, but to become more aware of when you are choosing to spend and when spending is choosing for you.”

No room for resentment

Finding it tough to stick to a budget? Experts suggest giving yourself a guilt-free spending number. Decide in advance how much you can spend on the things that bring you joy, whether that’s food, shopping, nights out or whatever else makes you happy. Once that number is set, spend it without guilt. It takes away some of the anxiety and resentment that can come with budgeting because you’re not constantly second-guessing every purchase.

Jain adds, “Track for one month before you restrict anything. Most people try to cut spending before they even know where it is going. Spend one full month just observing. No changes. Just note where every rupee went. By the end of it, the problem areas are obvious, and the fixes feel less arbitrary.”

And finally, build in a splurge. Budget for one indulgence a month, something you genuinely look forward to. A nice dinner, a concert, a spontaneous plan. When you know it’s coming and you’ve planned for it, you’re less likely to feel deprived. Sometimes, one planned indulgence really can prevent ten unplanned ones.

The best financial habit isn’t necessarily the most restrictive one. It’s the one you can actually stick to.

Image credits: Netflix

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Does the ‘buy-nothing’ experiment actually help or backfire?

Want a happier bank balance? Turns out, the secret lies in long sightedness over cold-throat restriction

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