Shloka Ambani proves your ambition doesn’t have to be loud to shake the world

Ever found yourself torn between making money and making an impact? Shloka Ambani and Maniti Shah didn’t pick one—they built ConnectFor, a platform that’s connected over 1 lakh volunteers with 1,000+ NGOs, saving the social sector nearly ₹21 crore in the process.

And no, they didn’t start with a VC fund or a viral campaign. Just a whiteboard, a shared sense of burnout, and a question: what if we made doing good easier?

On the latest episode of The Masoom Minawala Show, the two co-founders talk about how they created what they call the “Shaadi.com of volunteering.” It’s a platform that pairs people who want to help with causes that need it—simple, scalable, and seriously impactful.

Real talk: money matters, but so does meaning

Let’s be honest—plenty of us want to do good, but between full-time jobs, side hustles, and social burnout, it’s not always easy to figure out where to start. Ambani gets it.

“ConnectFor started with a very simple idea,” she explains. “There are lots of people who want to do good things but find it challenging to locate the means to do so.”

Since then, they’ve created a model that measures “ROI in hours,” boosted volunteer follow-through with a simple WhatsApp hack, and found ways to blend heart with hustle.

The ambition-mom myth? She’s over it

One of the most refreshing parts of the episode is Ambani’s take on motherhood. There’s no guilt-tripping, no perfection complex—just honesty.

“I don’t think anyone should be shamed if they want to enjoy being a mom,” she says. “I take real pride in telling my kids, ‘Mumma has to go to the office, you’re going to school—we are all doing things to make ourselves better.’”

She doesn’t try to separate her identity into neat little boxes—work, home, ambition, motherhood. For her, it all overlaps. And that’s okay.

“You’re creating something that someone you truly care about is going to learn from. That, I think, is the best legacy to leave your children.”

Not loud, but definitely powerful

Ambani’s version of ambition isn’t about shouting from rooftops—it’s about showing up, staying consistent, and trusting the work to speak for itself.

“If you feel strongly about something, you will make opportunities happen,” she says. “It’s really about what kind of message you are leaving behind.”

That mindset has helped ConnectFor survive and scale for nearly a decade. And if there’s one motto that sums it all up, it’s this:

“You’re either winning or you’re learning.”

So the next time you wonder if you’re doing enough, or if your version of ambition looks “loud” enough—remember this: quiet ambition is still ambition. And it might just change the world.