20 Moments That Rocked the Beauty World

We travelled back in time and culled out the most significant trends and inventions (of then and now) that define the world of beauty today.

28 February, 2020
20 Moments That Rocked the Beauty World

 

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1 The pen eyeliner
We can’t imagine our lives without this invention! Messy liners and liner brushes weren’t that handy at all, and thanks to this pen-like liner, getting those perfect thick flicks and precise lines is now pretty darn easy.

 

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2. Ombré hair
It was back in 2010, when ombré hair poster girl Drew Barrymore debuted this look (from dark brown to really blonde), turning it into a huge trend. Since then, hairstylists have created many versions of it, giving it a fresh spin Every. Single. Time!

 

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Dyson Supersonic Hairdryer, amazon.in 34,990

3. The sci-fi dryer
The new genius hair dryer—Dyson Supersonic Hairdryer—is driving blowout junkies cray. This dryer has a big hole in the middle, and can also connect to the diffusers. It’s incredibly lightweight and quieter than any dryer ever made. The best part? It pushes 13 litres of air per second—which means you can dry your mane in just a few seconds. Whoa!

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4. The Brazilian wax
As the name suggests, the concept of going completely bare down under originated in Brazil. And way back in 1987, it made its way to New York, when seven sisters from Brazil opened a salon in the Big Apple, and turned it into a necessity for all bikini wearers (and sex havers)!

 

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NARS Nail Polish in Black Room, amazon.in, 3,948

5 The Black Polish

Somewhere in the ’90s, goth nails became mainstream. No longer reserved for rockstars, the black nail went from being a punk statement to a cult beauty trend that quickly replaced pinks and reds.

 

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Misty Memories Strip Lashes, 1,500

6. Lash Drama
The ’90s saw the birth of coloured mascara, in its blue, green, and purple glory. Then, hair mascaras happened, adding rainbow streaks to strands. More recently, professional lash extensions have become all the rage, and the new breed of false lashes are so good, no-one will know they’re not your own!

 

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Essence Eyebrow Designer in Black, 199

7. Full brows
Back in the ’90s, people plucked and plucked to get those thin, barely-there brows. But, the beauty world took a U-turn towards a  more natural finish with big, bushy brows. And now thick arches are on everybody’swishlist.

 

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Philips Lumia Home Laser, philips.co.uk, 45,000 approx

8. The Laser Way
Lasers were invented in the ’60s, but it took more than 50 years to get FDA’s approval for hair removal. Well, this kind of science does make our life easy, doesn’t it? And now you can even buy your very own gadget for at-home laser sessions.

9. The iconic top knot
Audrey Hepburn started it, but the casual top knot became the cool-girl’s hairstyle somewhere near 2013, especially when some of the chicest bloggers gave it a nod of approval.

 

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Kérastase Powder Bluff Dry Shampoo, 1,600

10. The dry shampoo
Launched in 2008, this genius gained its popularity by 2013. And since then, it’s every dirty-haired girl’s favourite. Flat strands or greasy locks, dry shampoo fixes everything—leaving your hair clean in a jiffy!

11. The retro wing
Amy Winehouse’s signature exaggerated wing liner is an eye look that stood out instantly. From extreme liners to subtler versions, Amy taught us all to swing with the wing! 

 

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MaskerAide Konjac Sponge, nykaa.com, 850 each

12. The sponge suds
2013 saw rise of vegan and cruelty-free beauty, including a crop of cleansing sponges. The Konjac Sponge, made from vegetables fibres, is such a great cleanser because it’s gentle enough even on sensitive skins. These li’l guys gently exfoliate, leaving your face smooth and glow-y.

 

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Nails Inc Paint Can Nail Polish, 900 approx

13.The Spray-On Nail polish
One of the biggest inventions of 2015 was when innovators Nails Inc created a nail polish that came in a spray can. Genius moment: this spray-on nail polish only adheres to the base of nails, not your skin. After spraying the polish, you can simple wash off any excess colour, and get salon-ready nails in a jiffy and no mess!

 

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Clarisonic Mia 2 Sonic Cleansing System, amazon.in, 16,312

14. Sonic Cleansers
The first ever sonic device for skin was the Clarisonic brush launched in 2004. Now, it boasts having sold more than 15 million devices! These brushes are far more effective than basic washing—the cleanser’s rapid brush movement deep cleanses and exfoliates your skin in 20 minutes, stat!

 

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15. The Korean way
We gotta admit that all the major beauty inventions in the last five years have come from South Korea. BB creams, cushion foundations, sheet masks, snail slime creams...it seems we can’t seem to get enough of K-Beauty!

16. The Kim Kontour
In 2009, right before Instagram happened, Kim Kardashian posted her contouring selfies on Facebook and they went viral! This was the very beginning of the contouring trend, and KK taught us that anyone can doodle on some jawline or cheekbones (or both)! 

17. Beauty vlogs
Youtube became a platform for many vloggers in 2005 to showcase their work, and beauty vlogs made every beauty-obsessed girl’s life easy peasy! Even if you’d never held a make-up brush in your life, these step-by-step tutorials turned everyone into a make-up artist.

18. Instagram Hair
Instagram launched in 2010 and quickly turned into a giant pool of hair inspo! People began sharing their crazy hair experiments, leaving us with a tonne of edgy options to stay inspired constantly!

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19. Smokey eyes
This never-dying trend is still one of the most searched make-up looks on Google and Youtube. Well, what’s more sexy than sultry smokey eyes?

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20. The No makeup Selfie
While contouring and heavy make-up were a hit on the Internet, the #nomakeupselfie made celebs across the world go bare face and reveal the power of natural beauty.

 

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