Here is how you can visibly repair and transform your hair with the all-new L’Oréal Professionnel Absolut Repair Molecular range

Do your bad hair days outweigh the good? Do you have to use a hundred different products and styling tools to tame your unruly hair? This is probably happening because your tresses are damaged and dehydrated. But these are visible issues at the surface of your hair. What about the damage that has been caused at a molecular level? 

For years we have only spoken, discussed, or found treatments for hair damage that occurs at the surface. However, hair damage has gotten more intense over the years. How? At a surface level hair damage can be seen as dryness, split ends, and breakage. But on a molecular level, damage involves the disruption of protein structures within the hair shaft. Hair is composed of proteins primarily which are, in turn, made up of amino acids and peptide bonds. If any of these are compromised, damage occurs. And the worst part? That damage is pretty much irreversible.

Such deep, molecular-level damage can happen due to multiple factors – heat styling, chemical treatments and environmental exposure. This kind of damage is more common than you would think. Research has shown that about 50% of people between the ages of 18-24 have listed hair damage as their top concern*.  
*India CPD MAPT Hair care brand track NCCS A Q1 2023. 
 

Keeping in mind the fact that hair repair continues to remain a huge priority for Indian women, L’Oréal Professionnel advanced research has achieved the decomposition of peptides to re-inject both peptide bonders and amino acids into the hair. This helps reverse damage at a molecular level and is a complete repair solution than bond repair. This is truly a breakthrough innovation in the world of hair repair - Absolut Repair Molecular, backed by 6 patents.

Absolut Repair Molecular repairs up to hair damage of two years in a single use**. But why two years? At any given time, 80-90% of the hair, including hair regrowth, trimming and regular hair loss is about two years old. So when the range claims to repair up to two years of damage, it suggests that after using it once, your hair will be healthy, happy and repaired at the innermost level. 

**Instrumental test on the fiber macromolecular structure after application of shampoo + rinse-off serum + leave-in mask.

The Absolut Repair Molecular range by L’Oréal Professionnel is something you can completely rely on. It is a revolutionary treatment to repair the hair's molecular structure for damaged hair. These sulphate-free products are powered by a 3% peptide bonder and amino acids.

The range includes an in-salon-only Absolut Repair Molecular pre-treatment, Absolut Repair Molecular shampoo, Absolut Repair Molecular rinse-off serum and the Absolut Repair Molecular leave-in mask. These products have the power to strengthen, condition and treat your hair giving you an immediate transformation. The home-care range should be used between monthly treatments for damage-free, strong hair. 

So what are you waiting for? It’s time to trust the power of science and try the Absolut Repair Molecular range. 

To shop the new L’Oréal Professionnel Paris Absolut Repair Molecular range, click here.