8 Bollywood Celebs Who Turned Down Lucrative Endorsement Deals on Moral Grounds

#3 did it for her sister :')

The news of our Bollywood stars raking in moolah gets a lot of coverage. But, amidst this crazy rain of monies, there are some actors who have declined deals worth crazy amount $$$ because it's against their morals.

Let's take a look at these actors who chose endorsements responsibly, and didn't participate in a mindless race for money.

1. Kareena Kapoor

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Kareena endorses a lot of products ranging from from tea to beauty products, mobile phones to jewellery brands. But, after becoming a vegetarian and being voted one of the Sexiest Vegetarian Celebrities of 2008, Kareena turned down an offer to promote a chicken brand.

2. Abhishek Bachchan

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Endorsing brands is one of the major source of income for celebrities. Turning down a huge amount of money because you don't want to influence your fans negatively is applaudable. Abhishek refused a deal worth Rs. 10 crore because he didn't want to promote alcohol as he himself is a teetotaller. He also said,"I personally don't believe that any revenue is good revenue. There has to be an endorser-brand fit that raises the product's equity. I need to personally believe in the brand before taking it up. I wouldn't endorse a product I don't use."

3. Kangana Ranaut

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It takes a great deal of courage to stick to your values and work on your own terms in an industry like Bollywood. Kangana took a firm decision to decline an endorsement of Rs. 2 crores because she thought it would be an insult to her sister who also has a dark complexion. In an interview Kangana said,"It's very sad and I find it extremely humiliating because we're a country of beautiful people. Women should not be subjected to this discrimination. They're just stripped off their confidence and self-worth by such creams. I oppose it and I'm very ashamed that many celebs support it and endorse it,"

4. John Abraham

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John, an honest actor refused to trick his fans into believing that he supports unhealthy products. Being a fitness enthusiast, he refused to endorse tobacco and alcohol related products.

5. Amitabh Bachchan

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Senior Bachchan turned down an advertisement as soon as he realised the product was portrayed as a dowry item. He thought it was encouraging the evil social practice and so he decided to turn it down.

He was also associated with a caffeinated fizzy drink for 8 years. After a school girl asked him why he promotes a product that is branded as poison, he stopped endorsing it. Ever since then he has been very careful while choosing what to endorse.

6. Ranbir Kapoor

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According to reports, Ranbir refused to endorse a fairness cream brand. He was being offered Rs. 9 Crores for just one day shoot. He thought it would promote racism and so he completely opposed it.

7. Anushka Sharma

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Anushka also made her stance clear on endorsing certain products. At an event, she said,"I would not endorse products that propagate racist and sexiest (beliefs) and propagate social taboo. I don't want to endorse products that propagate fair skin and all. I will not propagate anything that says this is right or wrong,".

8. Aamir Khan

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Aamir Khan is using his stardom to promote the right things. He turned down a lucrative deal to endorse a luxury car and has expressed his desire to do endorsements related to social causes only.