Cosmo: How does your new collection represent the evolution of the brand?
Payal Singhal: “This really is a new dawn for the ‘PS Girl’...she is stepping into this new decade having assumed a more mature avatar, while retaining her unique spark. And this collection is an ode to that. Also, while we have a signature style, our collection still manages to appeal to women with varied tastes—be it bohemian, traditional, fusion, or urban.”
Cosmo: Tell us the inspiration behind your SS20 collection, Parvaneh.
PS: “Inspired by ‘chrysalis’, the transitional state when a caterpillar is blossoming into a butterfly, Parvaneh expresses modernism through the language of traditional Indian art. The focus is on the translation of ethnic crafts into contemporary ensembles. Bandhani, abla, ikat, kantha, kashida and gota patti have been revisited with a cool, present-day approach, to create an overall aesthetic that is Indian, yet very modern.”
Cosmo: Your collections always feature distinctive prints. What prints have you used for Parvaneh?
PS: “Our nature-inspired prints are centred around the great outdoors with forest print in black, purple, and khaki. Since this collection focuses on version 2.0 of Indian handicrafts, we also have a bandhani kilim print in colour combinations like lavender-orange, lime-lavender, and grey-blue.”
Cosmo: What kind of fabrics and silhouettes have you worked with for this collection?
PS: “You’ll notice that the silhouettes are a crossover between the old and the new, while staying true to signature PS cuts. You will find modernised trousers, layered shararas, dhoti salwars, and drop-crotch pants with an ’80s bent. These have been teamed with short anarkalis and jackets in georgette, chanderi and organza, in a colour palette than spans across classic black-and-white, punctuated with grey, rose, powder blue, and turmeric yellow. We also launched the PS Athleisure line with this collection, featuring bomber jackets with lehengas, and jogger pants teamed with embroidered crop tops and duster coats.”