The modern Indian bride is everything fun, chic and herself on her wedding day
Malabar Gold and Diamond’s #ShowTheWay campaign is all about brides who decide how their story is going to be.
Audrey Hepburn once said, “I believe in being strong when everything seems to be going wrong, I believe that happy girls are the prettiest, I believe that tomorrow is another day and I believe in miracles.” That is the modern Indian brides. She’s about making her bold choices, personal style, and the needlessness to conform to convention. She strives towards shaping her life story and journey in a manner that she deems more comfortable. She is determined to choose happiness over anything else. The modern Indian bride goes beyond the norm in every way. Malabar Gold and Diamonds latest campaign draws on these very ideas as it follows the journey of brides across the length and breadth of India, who lead the way in their own unique style. “She's not just the showstopper anymore, she's the showrunner as well. For she's the new-age bride of India. With her hands firmly behind the wheel of her own journey, she decides how her story is going to be. While she is paving her way to happiness, she is also inspiring everyone with her confidence. This is her moment, and she's going to have her say. From here on, she's going to #ShowTheWay,” they write.
Watch Malabar Gold and Diamonds' Brides of India video here!
We give you a glimpse into the stories, styles and choices of these women as they adorn the brand's jewellery paired with their picture perfect lehengas and is an ode to the grandeur of the big fat Indian wedding.
The bejewelled bride
This Indian bride is the epitome of grace, elegance and effortless beauty, as she embarks on this new adventure. Wearing the brand's Polki jewellery collection that has been intricately designed, the bride feels like her best self in all that she has adorned. Each piece has been carefully curated and crafted by artisans with utmost love and care and will be etched in her memory for years to come.
The show-stopper bride
This bride is the show-stopper, the head-turner moment and the main character of her wedding day (as she should be). She wears Malabar Gold and Diamonds' jewellery collection that is not only a reflection of India’s rich and diverse culture and heritage but has been crafted in line with the bride’s personality. From gorgeous necklaces and earrings to pretty and simple bangles, the diamond jewellery collection has much to offer.
The enchanting bride
Malabar Gold and Diamonds' Precia jewellery collection is a celebration of the modern Indian bride that belongs to a multi-cultural India—this one from Andhra Pradesh. With gemstone embellished necklaces, diamond encrusted bangles and elegant earrings, each piece of jewellery has been designed with utmost attention to details and complements the bride’s wedding day look in all its beauty and glory. She radiates a spellbinding elegance, and we’re all for it.
The trendsetter bride
This bride rarely conforms to norms and she own her style in every possible. This bride from south India embodies confidence, empowerment and femininity in all its forms. And her jewellery reflects the same. The South Divine collection is rooted in the traditions and culture of South India and have been crafted to make the bride feel like a total queen on her special day.
The dazzling bride
This bride captures the ethos of the South Indian heritage and as the label suggests, is dazzling in every way. Her wedding jewellery is more than just an accessory that she adorns on the wedding day. The South Diamond Bride collection is crafted to symbolise love, commitment, and care—all the values that a marriage entails while also enhancing the beauty and elegance of the bride herself.
The regal bride
Here’s one for those brides-to-be that want nothing more than to feel like royalty on their wedding day. Malabar Gold and Diamonds’ South Ethnix Collection has been designed to cater to that one-of-a-kind regal feeling and vision for the bride. The collection, with its intricately crafted pieces of jewellery is bound to leave the bride feeling absolutely royal, and a true vision of grace and sophistication.
The elegant bride
This bride from North India is a sight to behold. Her choice of the bright pink pleated saree, is complemented by the sublime craftsmanship of the Divine Jewellery Collection of the brand. From the bangles to the necklace, each piece is designed to offer the perfect blend of traditional, ethnic designs with hints of modernity, interwoven with the brides’ personal style.
The bride from Maharashtra
Dressed in a nauvari sari, and decked in traditionally crafted jewellery, this bride reflects the states’ diverse culture. Her look is complete (and replete with elegance, grace, beauty and poise) with the 'mundayalya'—a precious-stone encrusted nath (or nose ring) and a thushi necklace that makes her look all things stunning, regal and beautiful.
The bride from Tamil Nadu
Here, at the far end of the country, we have the Tamil bride, dressed in traditional Tamilian bridal attire—a maroon sari with golden zari work. Her outfit is complemented by the beautiful and classic, golden waist belt, known as ‘oddiyanam, the maang tika, and layers of golden necklaces that elevate her whole look. The brand's gold and diamond collections are an ode and celebration of the diversity that exists in India and have crafted jewellery to cater to a host of cultures.
The bride from Odisha
The Odiya bride is draped in a traditional red, bridal sari that is complemented with the brand's collection of jewellery has been crafted with traditional motifs, and intricate designs that are a symbol of Odisha’s history and heritage. The bride exudes confidence, grace and beauty and will definitely be the highlight of the wedding.
The bride from Punjab
Alexa play: Punjabi wedding song. This Punjabi bride is everything high-energy, exciting, and absolutely stunning. Wearing a traditional red outfit paired with handcrafted jewellery from the brand's Ethnix collection, the bride looks one-of-a-kind. Each piece has been designed to exude a unique charm and are encrusted with gold, diamonds and gemstones of the highest quality.
The bride from Gujarat
Dressed in the traditional and classic hues of red, gold and green this bride from Gujarat is all about traditions with a contemporary twist. From the kaka-moti necklaces and chokers to the hath-phools and bangles, each piece is rooted in Gujarat’s culture and designed to bring a fresh perspective and make it an unforgettable day for the bride.
The bride from Bengal
Draped in a red sari, this Bengali bride takes pride in adorning the golden hued jewellery for her wedding day. From the necklaces and earrings to the maang tika and bangles, Malabar Gold and Diamonds strive to create a memorable day for the bride, who is an embodiment of grace and beauty.
The bride from Bihar
According to the Indian tradition, the jewellery worn by the bride is an essential part of the bridal look. Keeping this significance in mind, the brand has designed a range of jewellery for the bride to adorn and look and feel her best on her wedding day. With bangles and necklaces that complement the traditional red sari, this bride from Bihar is definitely a sight to behold.