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#CosmoShopsLocal 71 Homegrown Labels You Need to Know: Part 1

Our exhaustive list of homegrown labels and products curated by Cosmo Ed Nandini Bhalla. Whenever you decide to shop next, do consider one of these love-forever buys.     

As the world battles an unprecedented crisis, the Indian FASHION industry is one the many to take a SERIOUS HIT! As ORDERS come to an abrupt halt, many upstart labels, young DESIGNERS, and even established brands, STRUGGLE to stay afloat. And because many of these labels employ INDIAN WEAVERS and craftspeople, their LIVELIHOOD—AND SKILLS—are under threat. COSMO INDIA PLEDGES to dedicate a special section to HOMEGROWN labels and PRODUCTS, curated by EDITOR Nandini Bhalla. Whenever you decide to shop next, do consider one of these LOVE-FOREVER buys.

1. The Summer House

“If there’s one thing I love more than the classic trench, it’s an updated version. This one, in denim, is made from 100% recycled fabric and features a flattering collar and statement cuffs. I would wear it with a slip dress underneath, and brown, slouchy boots for a retro-modern vibe.” Stockholm Jacket, ₹6,000; 
Ottawa Pants, ₹4,000

2. Diksha Khanna

“Known for her play with textures and patchwork, Diksha’s latest collection also features this striking shibori-striped, khadi- denim suit. Wear as a set or mix with other pieces, and keep this reliable co-ord handy for all seasons.” Suit set, ₹25,000

“Each garment at Torani tells a story through its subtle, handcrafted details. In the words of the designer: ‘We worked on the finer layers of each garment. Delicate ghungroos, tiny, wooden bird charms, and signature tassels layered with shells were used to highlight each piece.’ The result is a wardrobe addition that will tell a tale for years to come.” Insiya Karachi Kameez, ₹19,500; Makhmal Dhaari Guldasta Patloon, ₹16,500

4. Ashdeen

“These trousers, inspired by the designer’s childhood memories of seeing lace trims, polka dots and pearls, is not just a timeless piece, it’s a work of art.” Trousers, ₹82,000


“Ice-blue anything lends a futuristic feel to an outfit. This handcrafted clutch, with its metal accents and marble-finish handle, has a 2030 vibe to it—and will lift even the plainest of outfits.” Clutch, ₹8,000

6. Kanelle

“I love an oversized coat thrown over the shoulders to a add layered interest to a plain outfit. This checkered, cotton coat also helps nail the print-on-print trend.” Coat, ₹7,800

7. The Saree Sneakers

“This Instagram label takes regular sneakers and converts them into conversation starters, with generous doses of sequins, pearls, beads, and embroidery.” Sneakers, ₹4,800

8. Aprajita Toor

“My number-one tip for styling an all-black outfit is to wear it with standout accessories. And it doesn’t get more standout than these faux-leather, handcrafted wedges. Their feature techniques are borrowed from the communities of Gujarat. Compliment worthy!” Wedges, ₹10,999 Love A Carnival In a Shoe!

9. Abhishek Sharma

“I love how this top, with its raised neck and fluid silhouette, is so elegant...but also packs a dramatic punch in neon. This might just be that one versatile piece you’ve been searching for. Wear it with denim, a skirt, or tailored pants.” Top, ₹15,500

10. Roma Narsinghani

“Roma’s jewellery has an unusual quality to it, an arresting blend of tough and delicate. Her inventory features many a geometric, modern-shaped design, but the label’s signature remains the hair bun accessory, making a comeback season after season, with new linear elements on show. The piece featured here is from the Ahilya With Love capsule collection, inspired by warrior queen Ahilya Bai Holkar.” Hair bun accessory, ₹8,000

11. Payal Singhal X PAIO

“I’ve always been a fan of Payal Singhal’s patterns and embroideries, and so, I am pleased that they have found themselves a new home through a special collab—on vegan-leather footwear, featuring a distinctly boho sensibility and a smattering of handcrafted details.” Mules, ₹2,800


“An all-white outfit has timeless appeal. Throw in some sexy cutwork and a V-neck, and you’ve got yourself a summery head-turner!” Ivory cutwork scarf, ₹24,100; ivory side-pleated pants with cutwork, ₹18,100

13. Amita Gupta

“This peplum top and skirt feature fabric and texture play at its best—a delicious hybrid of khadi and denim, with yellow yarn. I especially like the nip-tuck details on the top, and the striped skirt has all the makings of an all-season piece.” Peplum top, ₹10,080; skirt, ₹15,680 Power dressing gets a new personality when you replace the blacks with some crisp whites

14. Agrima Batra

“As the lines between streetwear and soirée-wear merge, I’m on the lookout for labels that have mastered the art of casual-meets-stylish. Agrima Batra is one such label, and this unisex, good-vibes sweatshirt is a favourite example. It’s important to mention here that the embroidered patches used by the label are made from leftover scraps of fabric, contributing to their #NoWastage philosophy.” Sweatshirt, ₹18,900 A Very Stylish Evil-Eye Deflector

15.Vraj Bhoomi

“India’s rich textiles find a spot on these loafers! Hand-block printed by skilled desert artisans, I imagine this pair teamed with wide-leg, cotton pants (to be worn on future travels). Think Audrey Hepburn in Funny Face, but with a distinctly Indian vibe.” Loafers, ₹1,990

16. Gundi Studio

“Gundi Studio is the name to know for seriously cool, amazingly cheeky streetwear. The designs are more than just fun additions to your wardrobe; they ‘are embroidered using the aari, zari, and cut dana techniques traditionally used on saris and burkas, to help keep an ancient craft alive’. The Gundi jacket, T-shirts, and crop tops are just some of the lovelies that deserve your attention.” Bomber jacket, ₹12,730 approx Replace your regular bomber jacket with one that deserves a second glance(or third)!

17. Swapnil Shinde

“The fact that this ikat-everything outfit is so unexpected makes it all the more covetable. The thigh-high boots and mini dress, in particular, have my heart!” Panelled dress; oversized jacket; boots; duffle bag; all price on request

18. Ridhi Mehra

“There are belts, and then there is this belt. Featuring a decidedly vintage setting that resembles a necklace, the emeralds and sparkling crystals on this piece make it a part-time waist-cincher...and part-time jewellery. Wear with a black tuxedo for dinner, and again, with a sari, later.” Belt, ₹19,800

19. Medium

“This half-kaftan, half-sari is naturally dyed, and features a dramatic shibori pattern on the sleeve—leaving hands free to hold a flute of champagne, instead of a pallav.” Sari, ₹26,500

20. Jodi

“Summer’s beach staple is no longer reserved for the beach, thankfully. This hand- block-printed bandeau top, for instance, will do a good job of upgrading a pair of jeans, a flowy skirt, or, if you’re up for a little sartorial playfulness, a floral lehenga.” Bandeau top, ₹3,590 A jacket, strewn over the shoulders, helps style a bandeau or crop top, without showing too much skin

21. Nirmooha

“This sea-green blazer and flared trouser set makes me think of better times...a walk in the streets of Paris, a room full of creative minds, a celebratory dinner with close friends...” Blazer, `20,000; pants, ₹10,200; bikini top, ₹4,000 WOW

22. Munkee See Munkee Doo

“Power dressing, for me, marries the strong with the soft. This outfit is an example of just that: a power-shouldered, double-breasted blazer, teamed with a pleated skirt that grazes the ankles.“ Blazer, `25,000; skirt, ₹19,800 Get It Now

23. Shop lune

“I’m a big fan of layered necklaces; they’re the perfect accomplice to collared, white shirts and summer dresses. Featured here are several necklaces from Shop Lune, and it’s almost impossible to pick just one. Each golden piece of jewellery comes with its own little celestial story—featuring stars and crescent moons—and a reminder of the glorious, mysterious ways of the universe.” Viper Moon Choker, `3,000; clear quartz crescent moon necklace, `2,650; Starburst Necklace, `2,500; necklace with moon pendant, ₹1,650 There is something so subtly sexy about a delicate gold necklace against bare skin

24. Tanieya Khanuja

“I love Tanieya’s garments for their sculpting quality, hugging curves and skimming over any perceived flaws. This midi dress, from her Moult collection, is sheer perfection!” Dress, ₹26,900

25. Chambray & Co.

“Over the years, I’ve tried to find ways to make my everyday-wear look less, well, everyday. This two-toned blouse with appliqué work is just the kind of simple-special piece that will elevate a jeans-and-flats kinda look.” Top, `3,000