#CosmoShopsLocal 71 Homegrown Labels You Need to Know: Part 2

Our exhaustive list of homegrown labels and products curated by Cosmo Ed Nandini Bhalla. Whenever you decide to shop next, do consider one of these love-forever buys. 

As the world battles an unprecedented crisis, the Indian FASHION industry is one the many to take a SERIOUS HIT! As ORDERS come to an abrupt halt, many upstart labels, young DESIGNERS, and even established brands, STRUGGLE to stay afloat. And because many of these labels employ INDIAN WEAVERS and craftspeople, their LIVELIHOOD—AND SKILLS—are under threat. COSMO INDIA PLEDGES to dedicate a special section to HOMEGROWN labels and PRODUCTS, curated by EDITOR Nandini Bhalla. Whenever you decide to shop next, do consider one of these LOVE-FOREVER buys.

26. Misho

“What you are seeing here is fashion sorcery (and, possibly, the need of the hour). This sterling-silver, gold plated chain is a new jewellery wardrobe waiting to happen: use the ‘huggy hoops’ to convert this solitary piece into a choker, a pair of earrings, a bracelet, a long necklace, and, of course, an add-on for your sunglasses. How clever is that?!” Chain, ₹18,000

27. Ka-Sha

“I love how the white on this cotton tunic is broken up with hand-painted details and flashes of applique flower details. It almost reminds me of a beautiful Monet painting!” 
Tunic, ₹19,500

28. Verandah

“I like many things about this outfit: the colour blocking on the sari; the knot on the pallav; the Jaisalmer-inspired camel-and-palm-print shirt; and the coming together of so many beautiful elements.” Sari and blouse set, price on request

29. Almost Gods

“When an artist and designer come together, they set the stage for a future collector’s item. This jacket brings together the creative minds of artist Vikash Kalra and label Almost Gods. Inspired by the iconic Last Supper painting, you’ll notice, on the jacket, that the apostles have been replaced by drunk demons. The result, in the words of the brand, is something ‘ beautifully ugly’. Last Supper Jacket, ₹30,000 SHOP Now

30. Simran Chhabra

“If statement jewellery is your thing, then this label needs to be on your radar. Featured here is just one of Simran’s many bold, whimsical designs. That said, these caramel toffee-inspired earrings, remind me of one of my favourite indulgences—a box of Quality Street—are winners!.” Earrings, ₹5,950 Instant Love for These

31. Pankaj & Nidhi

“I love everything about this look—the jumpsuit, with its nostalgic ’70s vibe, and the denim overcoat, which will make for an eternal love affair.” Trench coat, ₹33,000; jumpsuit, price on request It’s the little details, the added touches, that make denim go from dailywear to ‘special occasion’

32. Rimzim Dadu

“I’m a fan of Rimzim’s sculptural saris, painstakingly made with hair-thin metallic yarns. And this oversized, metal-wire clutch, fashioned after her signature style, has joined the ranks of this season’s most fashionable owns.” Clutch, ₹22,000 Say Hello to the ‘It’ Bag

33. House of Three

“A tuxedo peplum jacket in handwoven Kanjeevaram silk is one of those investment pieces you’ll cherish for decades. I especially like how the splashes of yellow will play peek-a-boo when you walk.” Sari, ₹40,000; jacket, ₹32,000

34. Suhani Pittie

“It’s easy to fall in love with this Brick & Pearl Choker—featuring chunky bars of 22k gold-plated copper, offset by rows of delicate pearls. It would be fair to say that this necklace is the opposite of ‘fast fashion’—you’ll find yourself reaching for it again and again, over many years, to add handcrafted goodness to both a T-shirt and a sari. ”Brick & Pearl Choker, ₹16,000

35. Saaksha & Kinni

“Inspired by the wrap dress, this chiffon bralette is one of my favourite picks because it was born to be a multi-tasker. I imagine wearing it with the black lehenga sitting in my cupboard—for a virtual wedding, maybe? Or to the beach, with a flowy skirt and sand between my toes? Or with a pair of high-waist jeans and a brown leather bag thrown in for colour-play? The possibilities, you’ll find, are endless.” Bralette, ₹8,000

36. Outhouse

“These 22k, gold-plated, tasselled earrings make me dream of sun-kissed holidays of the future. The heart shape and pop-pink beg to be contrasted with a pair of oversized sunglasses (white, perhaps?), and a tall glass of cucumber laced water.” Earrings, ₹10,500

37. Quirk Box by Jayesh Sachdeva

“For the girls who dreamed of being astronauts when they grew up, and grown-ups with stars in their eyes comes this stunning, handmade and hand-embroidered Space Cadet jacket, featuring original artwork.” Pantsuit, ₹65,500 Such a Vivid Beauty, This One WOW

38. Ankita Jain

“This denim jacket is bursting with love, from creation to the literal ‘love is love’ message on its sleeves. Designer Ankita Jain painstakingly handpaints each one of her signature jackets—nay, pieces of art—then adds a generous dose of embellishment to the mix. The result is a one-of-a-kind piece that will be worn with pride, for years to come.” Jacket, ₹5,499 Get It Now

39. Clutch’D

“Since this year stands cancelled (for now), the only ’20s I am excited about are from the past century. This pink clutch, with resham, pearl, and Parsi gara work, beautifully recreates the spirit of The Great Gatsby.” Clutch, ₹8,260 One way to appreciate an embroidered piece is by carefully studying the motifs...and the stories they tell

40. HUEMN

“Part of the PepsiXHuemn collab, this leather and rubber patchwork denim shirt is a sartorial winner. I’d tuck it into a pair of shorts, or let it sit on my shoulders, sheltering a white dress underneath.“ Shirt, price on request Prepare for Patchwork

41. Amama

“Ever since Cosmo’s Associate Editor Meghna Sharma, introduced me to this brand, it was instant love. The embellished Emma Choker is such a stunner...but so are Amama’s Himani Necklace (a cascade of pearls!); Ela Earrings (with beautiful sequins work); and Sunflower Earrings (sunshine, for your ears)!” Emma choker, ₹2,999; Himani necklace, ₹3,999; Ela earrings, ₹2,999; Sunflower 
earrings, ₹1,999

42. Studio Accessories

“Crystals, beads, and flower motifs come together to create a bag that is, clearly, royalty in the accessories world!” Clutch, ₹7,500 Just Look at the Luxurious Details On This

43. JAJAABOR

“My hope for the future is a world dotted with kindness and compassion. For now, this bindi-print set brings joy to my sartorial musings.” Full set, ₹21,500; Bindi printed fanny pack, ₹3,000

44. BISKIT

“This Giant Astro Print Tote has the best back story: it is handmade using excess prints from the label’s Astro denim jackets. Love!” Tote, price on request

45. House Of Kotwara

“The rich blue of indigo is a warm-weather favourite. And this linen jacket teamed with a tie-and-dye bralette and straight pants was made for lazing around by the pool.” Set, ₹40,320

46. STUDIO METALLURGY

“Inspired from the beautiful textures of corals and languid feel of underwater plants, this choker looks like liquid gold, wrapping itself along the curves of the neck. Love at first sight!” Choker, ₹5,500

47. Papa Don't Preach by Shubhika

“Skip the safari and bring the great outdoors home with this multi-coloured binocular bag. Add plenty of white to the mix, and it’ll be love at first sight.” Bag, ₹7,500 Spotted Some Print Perfection WOW

48. The CAI Store

“These strappy, embellished flats are best-sellers for good reason: just think of all the outfits you can team this pair with?!” Flats, ₹1,599

49. Bhumika Sharma

“This paisley-print, A-line skirt is a girl’s retro-dream come true!” Set, ₹37,500

50. Duet Luxury

“Exotic Mahogany wood meets metal to create this unforgettable clutch that holds many stories in its body—the handmade handle is decorated with intricately detailed grasshoppers, leaves, and twigs. And the sunshine-yellow is just the thing to make a monochrome outfit pop.” Clutch, ₹9,500