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#CosmoShopsLocal 10 Indian Fashion Brands to Keep an Eye Out For
Last month, Cosmo India made a pledge to dedicate a special section to homegrown labels and products, curated by editor Nandini Bhalla. Whenever you decide to shop next, do consider one of these love-forever buys...
As the world battles an unprecedented crisis, the Indian fashion Industry is one of the many to take a serious hit. As orders come to an abrupt halt, many upstart labels, young designers, and even established brands, struggle to stay afloat. And because many of these labels employ Indian weavers and craftspeople, their livelihood—and skills—are under threat.
1. ANTITHESIS
“This gorgeous crop-top—with a waistband that adds a distinct sporty vibe—is made with plant textures and self-beadwork details. Each piece by this label is a celebration of ethical fashion, created in-house by skilled artisans who are engaged in fair trade. As we move towards a more sustainable approach to fashion, it is brands like these that champion the cause.”
Pink Root Top, Rs. 9,500
2. July Issue
“I have bookmarked this set for my next holiday—this bright pink bandeau and high-waist, maxi skirt in corduroy is a stunner!”
Corduroy bandeau and skirt, Rs. 4,499
3. Shivangi Sahni
“I love throwing a denim jacket over my shoulders. This one boasts a stunning antique patch on the back, with mirror work and an embroidered pattern. And since the patchwork is different on each piece, the one you pick will be truly one-of-a-kind.”
Ranjha Sheesha Denim Jacket, Rs. 12,500
4. AISH
“A slouchy, collared shirt with a midi skirt in pure cotton is injected with a dose of marigold and Mughal flowers—perfect for a lazy afternoon. The screen-printed motifs and belt around the waist tie the look together in a gorgeous, girly way.”
Salina Top, `9,000, and Loulou Skirt, Rs. 11,000
5. Anita Dongre
“Silk mojris are such a royal way to dress up the feet, and these ones are inspired by the forests of Ranthambore. The geometric design on the pair is accentuated with painterly trees, for footwear that’s so much more.”
Off-white printed mojris, Rs. 5,990
6. Suket Dhir
“Festive suits for women are utterly chic, and Suket has been a forerunner in this department for years. I love this fuschia, silk blazer that marries Benarasi brocade with ikat weaves. And if you look closely, you’ll see animals and a sports car in
there, too.”
Pantsuit, Rs. 48,510
7. QUOD
“A little ‘Alice’, a little ‘everyday’, this cute slogan tee pays homage to Boxer—the horse from George Orwell’s masterpiece, Animal Farm. The voluminous skirt elevates the T-shirt, making it an evening affair.”
MWH T-Shirt, Rs. 4,600, and Valley Skirt, Rs. 32,200
8. Varnika Arora
“I believe in holding on to the small things for joy. This handcrafted, 22k gold-plated keychain, with pink quartz and white mother of pearl details, is a precious reminder that happiness often lies in the littlest
of things.”
Keychain, Rs. 3,500
9. PERONA
“I was never one for geometry while in school, but when I see a bag with such precision of lines and angles, it gets my nod of approval. The minimal, cross-body tote has a fold over flap with magnetic closure, shiny, polished nickel hardware, and hand-painted edges.
It’s almost like a work of art.”
Alexis Red Cross Body Bag, Rs. 11,500
10. House of Hannah
“Vintage graphics on a red denim jacket make for a great conversation starter at a party. This piece gets extra props for the handwoven Mizo textile on the borders.”
Denim jacket, Rs. 4,500