10 Indigenous Fashion Brands You Need on Your Radar

Whenever you decide to shop next, do consider one of these LOVE-FOREVER buys...

As the world battles an unprecedented crisis, the Indian FASHION Industry IS ONE OF The many to take a SERIOUS HIT. As ORDERS come to an abrupt halt, many upstart labels, young DESIGNERS, and even established brands, STRUGGLE to stay afloat. And because many of these labels employ INDIAN WEAVERS and craftspeople, their LIVELIHOOD—AND SKILLS—are under threat. A few issues ago, Cosmo India TOOK A PLEDGE to dedicate a special section to homegrown labels and products, curated by EDITOR Nandini Bhalla. Whenever you decide to shop next, do consider one of these LOVE-FOREVER buys... Photograph: Hormis Antony Tharakan

1. PAYAL PRATAP

“With some imagination, you can escape the heat, and transport yourself to the English countryside. Take along this delightful, check jacket in handloom linen, featuring delicate, hand-embroidered flowers. It’s girly, without being twee at all.” Navy Rubin Check Jacket, `39,500 A long jacket doesn’t have to be worn buttoned-down, always. Wear it over the shoulders, in summer, over a dress or separates.

2. SAMEER MADAN

“This bold, multicoloured dress is a great summer pick. Apart from featuring a fun mix of hues, billowy sleeves and flowing texture, the thigh-high slit really seals this dress’ position as a total stunner.” Multicoloured dress, `17,500 Colour-Block for the Win!

3. THE PURPLE SACK

“This raw silk, hand-embroidered bag is a bonafide stunner. I’d wear it across the body with a white tee and jeans, or remove the detachable chain to carry it with a lehenga.” Roses Pretty Sling, `7,500

4. THE TASSEL LIFE

“To wear Indian craft on your accessories is 
such a wonderful idea, and these slip-on mules with ajrakh, kalamkari, and ikat prints are certainly ones to flaunt.” Geometric pattern black vegan mules, `1,699

5. CORD

“This roomy, rolled-up, canvas clutch has been on my ‘watch list’ for weeks. I love it both for its unique construction as well as the artistic print.” Picnic print roll-up clutch, `4,000

6. NIKITA MHAISALKAR

“What I love about the modern sari is how it reinvents itself with each season. Like this pantsuit edition in georgette, with a basket weave print and a woven bamboo corset belt. Very unexpected!” Pantsuit sari and corset belt, both price on request

7. ESSGEE BY SAGRIKA GROVER

“This roomy shirt dress, featuring turquoise mirror embroideries, has a name: Volli. And Volli likes nothing more than sunny days—and the joy that comes with a little swishing and swaying about.” Sirenuse Shirt `4,250, and Volli Dress `6,650

8. ROHIT GANDHI + RAHUL KHANNA

ROHIT GANDHI + RAHUL KHANNA “Brace yourself for a life in pixels with this one-shoulder top, featuring embroidered hexagons and flowers. Wear it with anything tailored—shorts, trousers, or a pencil skirt...” One-shoulder top, `27,500

9. RITIKA SACHDEVA

“These mirror-work earrings and chokers remind me of a glistening pool on a moonlit night, the reflections basking in their own beauty. The crescent moon and flower designs, and the pearls and gold lend the jewellery a regal touch of a time long gone.” Triple Half Moon Gold Mirror Choker, `4,900; Mirrored Half Moon Earrings, `2,200; Gold Floral Mirror Earrings, `4,000; and Gold Pearls Beaded Mirror Choker Band, `3,500

10. Shriya Som

“This pristine dress is right out of a fairytale. The delicate, hand-embroidered bodice gives it a feminine touch...one that is further enhanced by layers of textured organza at the bottom. But the unexpected side slit is what gives it an edge.” Multi-textured, draped midi dress, `1,01,600 White on white remains a pairing that works for literally every occasion...