On October 20th, Lakmé Fashion Week 2020 Digital First Season Fluid Edition opened to an audience ensconced in their private spaces. There were no real runways, front rows, catwalk theatrics or street style to look at. Moreover, the fashion week did away with the conventional fashion week calendar and went “season fluid”. With social distancing measures still in place, the opening show of the digital fashion week by couturier Manish Malhotra was showcased on a high-tech virtual hub. The interactive venue had a virtual runway, a gallery to access details about each show, a designated press conference area and a showroom for buyers.
Coming back to the show, as is expected from Manish it was a Bollywood style grand spectacle. Instead of a runway show, there was a couture film, with peppy punjabi songs playing in the background as the camera moved around capturing the details on the clothes. The “Ruhaaniyat” collection, a collaboration between the couturier and the Mijwan Foundation, paid a tribute to the artisans and craftspersons. Inspired from the craft traditions of Punjab, Awadh and Kutch, the collection included a wide range of hand-basted, and hand quilted textiles in a muted colour palette ranging from teal, pistachio green, maroon and dusky pink to grey, black and white. There were traditional kurtas, khada dupattas, ghararas, and izar salwars for women and Jama angarkhas and shawls for men in opulent silks, Mashru, velvets and muslins, apt for the festive season.
The short film shot in a palace like setting with wide lawns, antique water fountains and opulently furnished halls, featured actor Kartik Aaryan as a muse. Here’s a look at some of the snapshots from the show.