7 indie fashion brands that are serving style with a side of innovation

In an era where trends are born on Instagram and sustainability is more than just a buzzword, indie labels are leading the charge with innovative designs that blend creativity, culture, and conscious fashion. From viral accessories to planet-friendly pieces, these brands are proving that style and substance can go hand in hand. Here’s a look at the ones making waves right now.

Anamika Ananth The Pierced Suit, ₹1,00,000

Anamika Ananth’s namesake brand is trying to find beauty in the mundane. They’re doing so by integrating handlooms and home-grown art forms with 3D printing and experimental pattern cutting.

Mirchi by Kim Blue Lays Bag, ₹25,659

You must have spotted this Lay’s bag on every Insta baddie’s profile lately. If not, we suggest you follow cooler people. Founded by model Kimaya Singh, Mirchi by Kim is making sure our wardrobes look anything but basic.

Sugga Vegan Fur Gilet, ₹18,000

Angad Singh Malhotra’s clothing brand Sugga’s mission is simple: To create clothing that’s equal parts playful and refined.

Morph Clo Pleated Cuffs, ₹1095

Haven’t we all had those days where we stand in front of our wardrobes full of clothes yet find nothing to wear? Well, Rakshita Nahata’s brand Morph Clo is on a mission to turn this around by unlocking your styling potential—they’re making unique AF add-ons that make the perfect statement!

Neti Neti Studio DROR Pendant, ₹12,600

Crafted with ebony and driftwood, jewellery brand Neti Neti Studio—by Sonika Garg Bansal and Mayank Bansal—sees Mother Nature both as its co-creator and muse.

Outer Beauty Rhinestone Skeleton Earring, ₹1320

Forget inner beauty for a second—Outer Beauty is here to redefine affordable luxury. Founded by food blogger Sarah Hussain, this demi-fine jewellery brand bridges the gap between sky-high prices and low-quality pieces. What’s more, it has celebs like Uorfi and Shalini Passi’s stamp
of approval.

Notdefined Floral Tie-Back Corset Top, ₹2,500

Started during a quarter-life crisis (relatable!), Notdefined is all about breaking out of the boxes life puts us in. Founders Disha Bohra and Anuj Asrani use excess fabrics—saved from landfills—to create designs that evolve with you.

Images: The brands

This piece originally appeared in the January-February 2025 print edition of Cosmopolitan India. 

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