Scandi who? We’re officially obsessed with the Portuguese style aesthetic

For what feels like forever, our wardrobes have worshipped at the altar of Scandi minimalism. Clean lines, neutral palettes, practical everything. And while we love a quiet luxury moment, sometimes, a girl just wants to have fun.

Well, good news: fashion’s winds have shifted, and for 2025, we’re saying a joyful “Olá!” to the sun-drenched, soulful, and straight-up stunning vibe of Portuguese style. Scandinavia, you had your era, but Lisbon just called—and she’s in the mood to party.

What is the Lisbon look?

Minimalists, brace yourselves. The Lisbon look is anything but quiet. It’s loud, lively, and delightfully mismatched in the best way possible. Think relaxed silhouettes, vibrant colours, beachy textures, and unexpected prints that actually go together. It’s giving “spontaneous street party” energy—and we’re so here for it.

This style nails the sweet spot between comfort and confidence. It’s not just about what looks good—it’s about what feels good, especially when you’re lounging at a café or strutting around cobblestone streets on holiday. It’s that hard-to-nail mix of feminine, expressive, and breezy—and it’s made for your summer mood board.

How to nail the Portuguese style aesthetic

Here’s your style passport to mastering 2025’s most joyful trend.

Vibrant colours and prints

We’re talking zesty reds, punchy pinks, seaside blues and warm terracotta tones—all at once, if you’re feeling bold. The prints are eclectic and unapologetic: gingham, fruits, florals, lobsters, lemons, even tile-inspired azulejo motifs that scream summer.

Relaxed silhouettes

Silhouettes are easy and relaxed, but never boring. Wide-leg trousers, A-line dresses, oversized jumpers and breezy co-ords are all essentials. A bandeau top and matching linen trousers? Iconic.

Textured and lightweight fabrics

It’s all about fabrics that breathe—think crochet, cotton, linen, and airy eyelets. You’ll also spot clever blends with unexpected synthetics that give a twist to traditional textures.

Playful details

Whimsical details are the cherry on top. Think Peter Pan collars, puffed sleeves, bow ties, flirty cut-outs, and trousers in prints so loud they deserve their own playlist. The vibe? Effortlessly extra.

This aesthetic isn’t about perfection—it’s about joy. It’s a trend that says, “wear what makes you happy” and means it. No rigid rules, no overthinking—just good vibes and better outfits.

It’s dopamine dressing, but make it fashion

Here’s the science-y bit: this trend is the ultimate example of dopamine dressing—aka wearing pieces that literally make your brain happy. Portugal’s signature colour explosions and playful patterns tap into feel-good visuals that can boost your mood and even your confidence.

Every vibrant piece is a reminder to bring more fun into your everyday. So, whether you’re throwing on a swishy dress or layering lemon-printed separates, know this: your outfit isn’t just cute—it’s a mood.

The artistic roots behind the look

The Lisbon aesthetic is more than just pretty clothes. It’s rooted in Portugal’s rich art and design history. Think: the ornate curves of Rococo architecture (yes, even the palaces are dramatic) and the expressive, bold brushstrokes of Fauvism. That’s where the colour confidence comes from—it’s practically in the country’s DNA. It’s wearable art with a flair for drama. And honestly? We love a fashion history flex.

Conscious, cultural, and cool

There’s also a deeper reason we’re drawn to this trend. Portuguese fashion puts craftsmanship and sustainability front and centre. Many local brands champion slow production, ethical practices, and handmade touches. In a world of fast fashion fatigue, that’s not just stylish—it’s seriously refreshing. It’s fashion with heart, heritage and purpose. And that’s a glow-up we’ll always get behind.

In 2025, your wardrobe is getting louder, lighter, and way more you. The Portuguese girl aesthetic is here to shake things up—and trust us, you’re all set to have your main character moment with it.

Lead image: Getty

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