Koovs.com has collaborated with one of nations's favourite womenswear designers - Manish Arora. The man, well known for taking Indian fashion to the forefront of the international market, has come up with his first ever menswear collection of apparel and accessories—Indian by Manish Arora X KOOVS.
This is great news for men (and women, because Gender Bending is hot right now) as the pieces would be his signature style (bold and edgy) in an extremely affordable price bracket of Rs 495 to Rs 1,995. The line features 35 styles, including bomber jacket, shirts, t-shirts, vests, sweatshirts, trousers and accessories like socks, shoes and phone covers.
"I chose to collaborate with a platform like KOOVS.COM in India to provide consumers an exclusive opportunity to own a signature Manish Arora product at accessible prices. We are essentially a women's wear brand, so we thought it would be a great opportunity to cater to men for a change. We've incorporated a lot of lucid, colorful prints and graphics into the collection", said Manish Arora.