United Colors of Benetton Opens Milan Fashion Week By Showcasing a Collection Inspired By the Sea
All the details of their SS20 fashion show that happened at the historic Piscina Cozzi swimming pool in Italy.
All the details of their SS20 fashion show that happened at the historic Piscina Cozzi swimming pool in Italy.
1of20jean-charles20de20castelbajac2c20artistic20director2c20united20colors20of20benetton.jpgUnder the artistic direction of designer Jean-Charles de Castelbajac, United Colours of Benetton opened Milan Fashion Week by showcasing their Spring/Summer 2020 fashion show, which was inspired entirely by the sea. The location of the show was the historic Piscina Cozzi swimming pool, a masterpiece of 1930s architecture which made of the perfect setting to convey the French designer's message - Dive into fashion week with Benetton and enjoy the final days of summer, 'a la piscine. Here are some of our favourite looks from the show.
2united20colors20of20benetton20opens20milan20fashion20week20with20a20poolside20fashi.-2.jpgThe sea, water, and sailing are the timeless themes of the United Colors of Benetton style, interpreted here as a metaphor for a voyage among the most beautiful and characteristic ports of the Mediterranean, from St. Tropez to Hydra. A palette of pastel hues, pink, lilac and pale blue – “Bajac pastels”, as JCDC calls them – is the leitmotif used to create a wardrobe of cult items.
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5united20colors20of20benetton20opens20milan20fashion20week20with20a20poolside20fashi.-10.jpgThe collection consisted of mix-n-match separates such as pullovers, skirts, shirts, sweatshirts and trousers as well as graphic-printed white sweatshirts and maxi T-shirts that are easy-to-wear and appeal to the cosmopolitan global public of any age and gender.
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9united20colors20of20benetton20opens20milan20fashion20week20with20a20poolside20fashi.-16.jpgIn addition to the poudre hues of the company’s historic colour palette, we find every possible shade of blue, from marine blue to fine cobalt and the many délavé blues created with natural mineral dyes.
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12united20colors20of20benetton20opens20milan20fashion20week20with20a20poolside20fashi.jpgPopeye the Sailor Man also makes an appearance in the collection, serving as a “green” ambassador, putting his famous strength to work to protect the oceans. His image appears on T-shirts, dresses and sweatshirts in a variety of digital prints- sustainability is a very important issue for Benetton, whose research laboratories have developed natural, non-toxic dyes and innovative products made of ecological materials, such as a trench coat made of paper and recycled fibres.
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