Calling all millennials and Gen-Z fashionistas, we have got something exciting brewing for you! The world’s largest-read fashion and lifestyle magazine Cosmo India has joined forces with global premium smartphone brand TECNO Mobile for a one-of-a-kind collaboration that merges fashion and technology in the best way possible. Allow us to introduce you to ‘Stylish Affair’, a campaign for budding style icons and fashion enthusiasts, aimed to create unique experiences through a three-pronged approach, spread across In-Real-Life (IRL) events, and Print and Digital Campaigns.
This collaboration is all set to launch TECNO’s upcoming CAMON 19 series phone in India. Merging Fashion and Technology through this distinctive alliance, TECNO brings in its tech prowess with its industry-first, key mobile camera technology, RGBW sensor that enables the camera to click the perfect portraits even in low light conditions. Equally, Cosmopolitan brings its fashion, photography, and creative expertise to the table, creating a platform unlike anything ever seen before.
Adding insights to the campaign, Nandini Bhalla, Editor, Cosmopolitan India, said, “We are excited to collaborate with TECNO as the brand resonates with our vibe and audience, which is young, bold, and fashion-forward. The partnership will lead to the launch of an iconic campaign called ‘Stylish Affair’. Under this campaign, we will soon unveil a very special ‘Style Hunt’, a one-of-a-kind platform, which will provide our readers with a chance to showcase their talent and style in a unique manner. It is a large-scale, pan-India campaign that welcomes participants from every corner of the country to participate and stand a chance to win cash prizes. The commencement of the campaign will be announced on TECNO’s and Cosmopolitan India’s social media handles.”
Elaborating on TECNO’s CAMON 19 collaboration Arijeet Talapatra, TECNO India CEO, added, “With a range of five product lines, each catering to a very different set of target audiences, we at TECNO are always working towards doing things differently. Be it signing up Ayushmann Khurrana as our brand ambassador to communicate and establish the tenacity of our brand, or our collaborations with ESPL to connect with the gaming enthusiast for the POVA series. This time we are targeting the fashion-conscious audiences with the Camon series and we intend to engage with our audiences in the most innovative, fun and rewarding way.”
The Camon 19 series is set to launch come July and will feature three products initially viz. Camon 19 Neo, Camon 19, and Camon 19 Pro 5G. The product is expected to be ushered in amid much fervour, lined with fashion parties, the Style Hunt contest featuring a distinguished jury panel, and the cover of Cosmopolitan shot on Camon 19—highlighting its key features—and youth style icons gracing the magazine cover.
In the past, TECNO Mobile has forged many alliances across products and series, living up to its own motto—‘Stop at Nothing’—while building a stronger youth connect in the country. For instance, TECNO POVA 3 is the Presenting Sponsor for Esports Premier League's current season. Now joining forces with Cosmo India, the brand is all set to merge tech and fashion in the most exciting and stylish way. Stay tuned for more fabulous updates on this collaboration, headed your way soon!