6 Ways to Make Your Instagram Feed Look 'Pinteresty'

Digital marketing experts and co-founders of Studio Click, Meghna Pahwa and Roshni Thakur share 6 tips and tricks that will turn your oh-so boring Instagram feed from drab to fab!

27 August, 2020

6 Ways to Make Your Instagram Feed Look 'Pinteresty'

Digital marketing experts and co-founders of Studio Click, Meghna Pahwa and Roshni Thakur share 6 tips and tricks that will turn your oh-so boring Instagram feed from drab to fab!

1Meghna Pahwa and Roshni Thakur, Co-founders of Studio

Colour is the single most important thing when it comes to creating a cohesive Instagram aesthetic. Once you’ve picked out your colours, incorporate them into your content. Establish a set colour scheme or palette for your account to make images and videos look like one curated collection, rather than a jumbled hoard of disconnected moments. Even if the content isn’t identical from post to post, a uniform colour palette is naturally pleasing to the eye and will bring your page together.

2PICK A CONSISTENT COLOUR SCHEME OR COLOURColour is the single most important thing when it comes to creating a cohesive Instagram aesthetic. Once you’ve picked out your colours, incorporate them into your content. Establish a set colour scheme or palette for your account to make images and videos look like one curated collection, rather than a jumbled hoard of disconnected moments. Even if the content isn’t identical from post to post, a uniform colour palette is naturally pleasing to the eye and will bring your page together.

The most cohesive Instagram aesthetics will have a defined editing style. It should look as if it was created on the same day and in the same light. Basically, there mustn't be any flip-flopping between dark and moody images and light and bright content. The easiest way to ensure this consistency is to edit your photos with presets.

3DISCOVER THE POWER OFThe most cohesive Instagram aesthetics will have a defined editing style. It should look as if it was created on the same day and in the same light. Basically, there mustn't be any flip-flopping between dark and moody images and light and bright content. The easiest way to ensure this consistency is to edit your photos with presets.

When creating a brand on Instagram think about the ‘bigger picture’. Remember, an Instagram feed is a combination of images relating to one another, which suggests that it incorporates individual images as well as a grid of image thumbnails. In short, it should tell a story! PRO TIP - Use UNUM, its a great app out there to organise your Instagram.

4DESIGN KEEPING IN MIND A GRID - AND THEN BREAKWhen creating a brand on Instagram think about the ‘bigger picture’. Remember, an Instagram feed is a combination of images relating to one another, which suggests that it incorporates individual images as well as a grid of image thumbnails. In short, it should tell a story! PRO TIP - Use UNUM, its a great app out there to organise your Instagram.

You want your Instagram page to look thoughtful and professional and planning it out meticulously is the only way to make that happen. As and when you plan out your feed you’re able to gauge which posts look best next to each other— and which ones don’t. Besides saving your precious time, through consistent and constant planning you'll be able to enhance your overall Insta aesthetic.

5PLAN, PLAN, AND PLAN SOMEYou want your Instagram page to look thoughtful and professional and planning it out meticulously is the only way to make that happen. As and when you plan out your feed you’re able to gauge which posts look best next to each other— and which ones don’t. Besides saving your precious time, through consistent and constant planning you'll be able to enhance your overall Insta aesthetic.

If you have a stunning and consistent Instagram feed but other components on your page don’t match, your audience might wonder what’s going on. A good place to start is with your Instagram Stories. Once you’ve managed to develop your Instagram aesthetic, create a style guide so that you have something to refer to when creating content for your stories. This will help you align your future content with the existing look and tone of your page, not to mention guide your audience to acknowledge your unique vibe.

6GO BEYOND JUST YOURIf you have a stunning and consistent Instagram feed but other components on your page don’t match, your audience might wonder what’s going on. A good place to start is with your Instagram Stories. Once you’ve managed to develop your Instagram aesthetic, create a style guide so that you have something to refer to when creating content for your stories. This will help you align your future content with the existing look and tone of your page, not to mention guide your audience to acknowledge your unique vibe.

Another minor change that has a rather big impact on the look and feel of your Instagram page is your Stories 'Highlights' covers. When you choose colours and icons for these covers that match or compliment the colour palette of your feed, you add an extra visually-pleasing element to your picture-perfect profile! Everything together will convey your voice, personality, and will guide your followers to instantly recognise your content when it appears on their Instagram feed.

7BEAUTIFY YOUR STORYAnother minor change that has a rather big impact on the look and feel of your Instagram page is your Stories 'Highlights' covers. When you choose colours and icons for these covers that match or compliment the colour palette of your feed, you add an extra visually-pleasing element to your picture-perfect profile! Everything together will convey your voice, personality, and will guide your followers to instantly recognise your content when it appears on their Instagram feed.

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