Hello, is your pet an Instagram celebrity?

They’ll certainly look like one, thanks to these fabulous outfits for your furry companions.

By Priyanka Kathuria
10 September, 2023
Hello, Is Your Pet an Instagram Celebrity?

In a world where fashion and social media are at the forefront, a new trend has taken the internet by storm - pet fashion and influencers. Gone are the days when pets were merely adorable companions; they've now become four-legged fashionistas and social media sensations. From posh pooches to fabulous felines, pets are stepping into the spotlight with style, grace, and a paw-some sense of fashion. We've curated a list of petfluencers you should follow and a few brands you need to cop so that your four-legged best friend can look insta-worthy.



Playing dress-up with your pets has never been more fun! Customisation is the core of Bloomingtails philosophy—match the design and colour of the outfits to yours and the occasion. Since the brand is based out of Jammu & Kashmir, they also incorporate the renowned aari embroidery in their festive collection, Jashn, which features traditional wear for pets from kurtas to sherwanis. Don’t forget to get your hands on the special birthday bandanas from this size-inclusive brand. They were the first ones to introduce dog-friendly cakes in Jammu and have also launched the BT Kitchen for their local pawsome customers.



Consider Petriot if your furry companion has an outgoing personality and is ~extra~ just like you. Petriot offers a bunch of dresses, shirts, and dungarees, among others in bold hues, varying textures, and crisp fabrics. From a denim button jacket for your cat to a Barbie pink romper for your pooch—Petriot handpicks each and every garment to offer your companion the best in style. What’s more, Petriot also offers cool accessories such as bows and collars. Team Cosmo highly suggests the Tuxedo Collar which comes with a velcro closure for ease, and the multilayer tutu for a dapper result.

The Papaw Cartel

The Pawpaw Cartel

With festive wear being the brand’s most popular category, their pawdrobe encompasses sequin tail dresses, tuxedos, koti-kurtas, and ghagra cholis. If you want something with standout details, they also feature patchwork jackets and printed T-shirts. Whether your pooch is a ring-bearer on the day you get married or you want to get the most perf family portrait with your kitty, Papaw Cartel will help customise outfits as per the occasion.

That Dog in Tuxedo

That dog in tuxedo

A fashion-forward brand, That Dog in Tuxedo has played a major role in bringing the Indian pet fashion industry to the mainstream. How? You ask. They have a dedicated wardrobe for different activities for the hooman’s child. The latest, and most popular additions to their portfolio are consumer-licensed products— childhood classics like Disney, and Looney Tunes themed pet products. They also collaborated with Warner Bros to bring the official ‘DC League of Super Pets’ merchandise and got an overwhelming response. And, they are looking forward to adding more franchises and characters in the licensed collection in future.

Kitty and the Woof Gang

Kitty and the woof gang

Specialising in assistance gear, as well as, statement pieces, both innovation and comfort are at the forefront of their creations. The hottest selling products, says Tanvi, Founder, Kitty & The Woof Gang, are the heat pants and surgery wraps for pets. Turn to this brand for all things practical... They include protection wear like raincoats, winter jackets, and special T-shirts for dogs who shed a lot of hair. The best part? Kitty and The Woof Gang cater to Halloween, birthdays, and weddings too. Our personal favourites include the embroidered leash and the lace bandana with pearl embellishments.

Awesome fashionistas on the 'gram 

August the ginger cat

august the ginger cat

Meet August, the enchanting feline whose irresistible charm has propelled her to the forefront of the pet influencer world. Her photogenic appearance and expressive eyes make every picture purr-fect.

Plowy the cat

Plow the cat

Beyond the fashionable looks, Plowy has become a trusted source for fashion inspiration for fellow feline buddies. Plowy also uses Insta to share tips on grooming and nutrition.



Say hello to the Pomsters! These fashion-forward pups instantly make a connection with the audience owing to their playful antics and very cute outfits that have amassed a dedicated fan following.

Sugar furry boy

Sugar Fiery Boy

Introducing Sugar, the heart-melting petfluencer. His fluffy fur, endearing expressions, and eye-catching statement looks are sure to brighten up your day.