Vitamin Studios is a dream house for content creators everywhere

In the past few years, India has embraced a new wave of cultural evolution by blending tradition with modernity. From emerging galleries and cutting-edge runway shows to cool artist lineups on the weekends, the country is experiencing a creative boom—its cities and content thriving like never before. Amidst all this beautiful chaos lies a striking new space that is redefining what a studio can be.

Vitamin Studios is a 12,000 square-foot facility, tucked away in Mumbai. It's more than just a place to shoot—it's a full-fledged ecosystem, not just for content but for expanding those creative abilities. Imagine a terrace that perfectly captures the golden hour, gritty raw walls, blackout cycloramas, and dreamy natural light. Vitamin makes it happen whether you're filming a product drop, an editorial, or just a reel that needs to go viral.

Arjun Doshi, the founder and photographer, says, “We’re here to support creativity in all its unpredictable, chaotic, beautiful forms and to give people the kind of space that helps them actually get the job done.” Catering to everyone from photographers and filmmakers to brand founders, influencers, producers, and stylists—it's a studio with the perfect blend of aesthetics and functionality.

The studio offers four distinct spaces: Vitamin A, a 1,500 sq ft luminous daylight studio—perfect for beauty, fashion, and lifestyle; a more pure-play photography space. Vitamin B, a 1,500 sq ft blackout cyclorama studio tailored for video, controlled lighting, and set builds. Vitamin C, a 1,000 sq ft grungy, unfurnished add-on that’s raw, moody, and experimental. And lastly, Vitamin D, a rare 8,400 sq ft terrace adjacent to the studio with 360° natural light, designed for big skies and that golden hour magic.

But what really defines Vitamin is its understanding of who it’s for: Creators and creatives of all kinds walk through its doors. There’s the fashion influencer tired of cleaning their living room for each reel, a 50-year-old photographer who just wants a quiet test shoot with an old model friend who's in Mumbai for the weekend, there’s the skin care startup outpriced by agencies, the celebrity with a four-hour window between shoots and flights, the location scout with a tiny budget and a big ask. Every shoot has its own anxieties and ambitions. But Vitamin exists to make creative work easier, smoother, and better. 

The founder, Doshi switched from running a D2C consumer brand to building this space as a photographer. “Photography has been my longest standing hobby and that career switch came from digging within and aligning myself with what I genuinely love. What I’ve seen over the last year has humbled me—the kind of creative problem-solving that happens in these walls is wild,” he shares. From launch campaigns to test shoots, to celebrity portfolios, from simple reels to full-blown fashion films, Vitamin Studios has tried to create a similar infrastructure for creative people. 

The vision for Vitamin Studios goes far beyond just four walls to make content—it's about creating a space for the kind of growth that runs deeper than just the camera lens. It’s about film photography showcases, group meditation sessions, and free resources planned to deepen not just the media community, but also the ancillary engagements that support creative growth.

“There’s something about Mumbai,” Doshi adds. “Sure, the sky often looks like a dirty scrim and the traffic makes you want to quit before you begin, but this city is creative as hell. And often, it’s the constraints that push the best ideas.”

And Vitamin Studios is part of that push—being the spark a creative person needs to be ignited. It’s not just a space; it’s the physical embodiment of the belief that good visuals deserve a good home, and that Mumbai, despite the odds, is always ready to get to work.

Credits:

Interior Design: Dhruti Vaidya Design Studio
Visual Design: Erth Co