The coolest beauty buys you’ll want on your shelf

Between heatwaves and humidity, your beauty shelf deserves a serious summer upgrade. Whether you're chasing the glow, soothing sun-stressed skin, or hunting for makeup that won’t melt by noon, these just-launched products bring the innovation, pigment, and performance we need right now. From colour-changing lipsticks and SPF sticks to serum-infused blushes and cooling face masks, here’s what to cart (and swipe) this month.

Hyphen Ice Dunk Face Mask, ₹599

Beat the heat with Hyphen’s newest offering—saving you the hassle of ice dunking. Featuring a blend of cooling actives and caffeine, this summer skin saviour is the only pick-me-up you need.

Anastasia Beverly Hills Blurring Serum Blush, ₹3,800

Trust this serum-enriched, lightweight formula to leave you with a warm, soft-focus flush. Available in five scrumptious shades, “my skin but better” effect is now a swipe away!

Benefit Cosmetics BADgal Bounce Volumizing Mascara, ₹2,990

There’s a new bad gal on the block... Benefit Cosmetics’ high-performance mascara is flake-proof, clump-proof, smudge-proof, and transfer proof. Need we say more?

Ex Nihilo, The Hedonist Extrait de Parfum, ₹32,200

A woody-fruity blend of bergamot, ginger, grapefruit, cedarwood, lychee, tonka bean, and patchouli, among other olfactory notes, The Hedonist promises to leave a lasting impression.

Diam Beauty, Draw Me in Lip Marker, ₹699

Let your lips do the talking with Diam Beauty’s one-of-a kind lip marker—a precision focused pen for an effortless, defined application. If you’re into tints, this breathable formula is for you

Kiko Milano 3D Hydra Lip Oil, ₹1,250

Lip oils are having a major moment, and here’s one to bag—stat. Now available in three captivating new shades, pamper your pout with the 3D Hydra Lip Oil.

Kiehl’s Clearly Corrective Dark Spot Solution, ₹6,700

Buh-bye dark spots, acne scars, uneven skin tone— Kiehl’s power-packed potion is here to save the day. Bonus: recyclable packaging

Neaf Neaf Smoothing Calm Cream, ₹2,190

The best of K beauty is here; this ultra nourishing cream strengthens your skin barrier, maintains a healthy pH balance, and doubles down on hydration. Dry skin? We don’t know her.

MARS Cosmetics Northern Lights Liquid Eyeliner,  ₹499

Bold, black eyeliner is so yesterday...we’re rooting for this holographic hue! A duo-chrome, quick-drying formula—that won’t budge, come what may—it’s time to unleash the artist within you.

Nykaa Cosmetics Lolli Lips pH Jelly Lipstick,  ₹599

Meet your new obsession—a colour-changing lipstick that looks so delish, you’d want to eat it. Enriched with vitamin E, smooth, supple lips are a no-brainer. Chef’s kiss!

Embryolisse Sun Stick SPF 50+, ₹1,925

Get sun-smart with Embryolisse’s reapplication-friendly sun stick boasting SPF 50 PA++++. Infused with roucou oil, this formulation features organic filters for optimal sun protection...just what you need as the temperatures soar.

Defi Beauty Butter Up Blush Stick, ₹635

For flushed skin on-the-go, get your hands on this pocket-friendly product that delivers on its promise. Specifically formulated for Indian skin, the creamy texture melts upon contact and lends high pigment pay-off.

All images: The brands 

This article originally appeared in the Cosmopolitan May-June 2025 print issue

Also read: The latest beauty news that's hotter than your flat iron

Also read: The humid-weather skincare survival kit every beauty girl needs