The coolest microtrends you’ll wanna soft-launch this season

Microtrends are fast, fun, and just a little unhinged. They’re viral, visual, and often vanish before your online order even shows up. Fueled by social media and celebrity style, aesthetics like “coastal cowgirl” and “mermaidcore” have taken over your feeds—and your group chat outfit debates. So if your closet feels like a chaotic archive of personality pivots, you're not alone. Here's your ultimate guide to 2025’s biggest (and weirdest) microtrends.

Floral claw clips

Reminiscent of the “coastal girl” aesthetic, the floral claw clip is the ultimate 2014 Tumblr girl revival. It’s whimsical, it’s lazy-girl approved, and it gives you the power to pull off the perfect summer messy bun.

Maximalist bag charms

Gone are the days of clean, quiet luxury. This season’s bags are carrying their own personality with plushies, keychains, and AirPod cases clipped onto them. The rule? More is more. Maximalist bag charms say: “I’m a little chaotic, but in a curated way.”

Cowboy boots

Cowboy boots are no longer just a music festival relic. They have gone mainstream and pair well with city-girl staples like mini skirts and sundresses. These western boots are riding high with a new edge.

Mesh ballet flats

The balletcore revival reintroduced the delicate ballerina flats with a sheer twist. Mesh ballet flats are the new low-effort, high-style favourite for fashion girls who want to look dainty without sacrificing edge. Warning: pedicures required.

Micro bobs

Say goodbye to soft layers and hello to the bluntest cut on the block. The micro bob, cutting sharp at the jawline, is perfect for those who want a bold change that says, “I know what I want, and it’s not layers.”

Rhode accessories

Leave it to Hailey Bieber to make lip balm wearable. The Rhode phone case and waist chain (designed to hold the lip product) have officially become functional fashion statements. It’s a status symbol, and everyone wants in.

Collectible toys

The fashion girls are accessorising with toys now. No, really. Sonny Angels and Labubus are being attached to bags, posed in selfies, and used as lucky charms. Who needs a necklace when you have a tiny angel with a strawberry hat?

Bandage dresses

The once problematic club dress of the 2010s is having a redemption arc. After the recent Hervé Léger show, bandage dresses are returning as campy, hyperfeminine statements. So, it might be time to bring them out of storage from your mom’s closets.

Shell sequin skirts

Mermaidcore just got promoted. Pearlescent shell sequin skirts have made their way into mainstream summer fashion with their iridescent aesthetic and beachy appeal. Perfect for the warm weather, these skirts are every girl’s summer essential.

Capri pants

Hold your judgment. Capris are staging an unapologetic comeback, and somehow, they’re kind of chic? A low-waisted silhouette paired with kitten heels or ballet flats makes them the ultimate Y2K revival piece no one saw coming.

Lead image: Netflix, Getty Images, Rhode Skin 

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