How to throw a "just because" brunch—because why not?

Brunch has evolved far beyond eggs benedict and mimosas—it’s now a full-fledged social event. From over-the-top birthday spreads to the rise of girl-dinner aesthetics, themed brunches have taken over Instagram, serving up curated tablescapes, aesthetic cocktails, and the ultimate main character energy. But who says you need a special occasion to throw one? Enter the "just because" brunch. No birthdays, no engagements, no excuses—just an indulgent, extra, and completely unnecessary get-together for you and your besties. Here’s how to plan one that’s as Instagrammable as it is unforgettable.

Step 1: Lock in your guestlist

A brunch is only as good as the people attending, so curate your squad wisely. Keep it intimate (think 6-8 people) to avoid chaos, and make sure you invite your most extra friends—the ones who understand the assignment, show up in the right fit, and won’t question why you’re hosting a brunch on a random Tuesday.

Step 2: Pick a theme (and commit to it) 

Themed brunches are a thing for a reason, and this is your time to go all out. Feeling ultra-feminine? A Coquette Core brunch with lace, pearls, pink bows, and delicate pastries is the move. If you’re in your nostalgic era, go full Y2K slumber party—baby tees, butterfly clips, and an aesthetically chaotic mix of cereal, pizza bagels, and juice boxes. Or, if you want to be effortlessly trendy, lean into the "matcha everything" aesthetic—matcha pancakes, matcha lattes, matcha tiramisu, and a green-infused vibe all around. Whatever theme you choose, make it clear—send out a curated Canva invite and let your guests know the dress code (because yes, there is a dress code).

Step 3: Plan the menu

No shade to basic brunch spreads, but this is your chance to make things extra. Think aesthetically stacked croissant sandwiches, over-the-top fruit, cheese boards with edible flowers, and cute little pastries that look like they belong in a Sofia Coppola movie. Drinks are just as important—serve whimsical cocktails (or mocktails) in vintage glassware, and if you’re really feeling fancy, have a signature themed drink. Bonus points if it’s colour-coordinated.

Step 4: Set the aesthetic scene

Your tablescape should scream effortlessly perfect. Layer textured linens, scatter fresh flowers, and add mismatched glassware for that chic-but-not-trying-too-hard vibe. Candles? Yes. Cute name cards? Why not? A dreamy playlist to set the mood? Absolutely. Whether it’s Taylor Swift’s Lover era, a SZA-heavy mix, or a Parisian café soundtrack, music is key.

Step 5: Make it a core memory

This isn’t just a brunch—it’s a whole experience. Capture the magic with disposable cameras, film pics, and chaotic photo dumps that actually reflect how fun the day was. Set up a bejewelled mirror for fit checks, toss around heart-shaped sunglasses, and let the chaos unfold naturally. Want to make it even more memorable? Add an interactive element: a build-your-own matcha latte bar, a friendship bracelet-making station, or a tarot card reading for the vibes. And for the ultimate finishing touch, end with a chaotic “brunch superlatives” moment, where you hand out awards like Most Unhinged, Best Dressed, and Future Trophy Wife.

The best part of a "just because" brunch? There’s literally no pressure. If something burns in the oven, if your bestie spills an entire mimosa, or if the whole thing turns into a three-hour gossip session instead of an actual meal—great! That’s exactly the energy you want. The goal is simple: eat good food, sip pretty drinks, and romanticise your life for no reason other than the fact that you can. So go ahead, throw that brunch. No occasion necessary. 

Lead image: Pexels

Also read: How to craft the ultimate holiday grazing table

Also read: How to make your home decor more Instagrammable for the holiday season