If you are a skincare junkie, Pixi Beauty wouldn’t sound like an alien term to you. It’s one brand we’ve seen pop many a time on our Insta feed, courtesy of our favourite A-listers. The brand’s claim to fame: the Glow Tonic. An exfoliating toner hailed as the Holy Grail for blemish-prone skin type. But it’s not the only thing one needs to watch out for in the now ever-expanding skincare and make-up portfolio of the brand. It’s safe to say, it’s become a go-to for people conscious about their skin and what they apply to it.

For the uninitiated, Pixi Beauty was founded by Petra Strand—a make-up artist and product developer with over two decades of experience. Launched in 1999, with its flagship boutique in Soho, London, Pixi Beauty has since collected a loyal army worldwide comprising celebrities and people who hate to have #TerribleSkinDays! In her interviews, Petra has touched upon how passionate she is about skincare, and it is what drives her to create innovative formulations infused with botanicals and skin-loving ingredients. Her main aim: to create flaw-fixing, youth-enhancing products for women on-the-go.

Launching exclusively with Sephora in August this year, here are five products we love from the brand: 

1. Pixi Beauty Glow Tonic

2. Pixi Beauty Glow Mud Cleanser

3. Pixi Beauty Peel & Polish

4. Pixi Beauty Glow Tonic Serum

5. Pixi Beauty Glow Mist