New year, new you? Sure. But, before soaking in all that 2022 has to offer, let's recap the *HIT* products of 2021 in the beauty biz. Last year was all about experimentation, honing your hidden talents, and letting your creative juices flow, all while cooped up on your couch. While coronavirus cases spiked, so did the search for mascaras, lipsticks, foundations, tints, and so on. DIY skincare fads and viral Tik Tok makeup trends kept us occupied, and well, amused, amid the grave reality of the outside world. And, even the unskilled, non-cosmoholic had to rely on YouTube tutorials to glam up for a virtual date; uh, the times we live in today.
As per a survey conducted by beauty connoisseurs at Tajmeeli—using global Google search data—in 2021, philocalists displayed a peaked interest in lip creams, skin tints, mascaras, lip plumpers, lip liners, eyeshadow palettes, and the works. Lipsticks, in particular, seemed to be the most widely searched beauty product across brands, including Estée Lauder, Charlotte Tilbury, Smashbox, et cetera.
Tajmeeli's research indicates that Estée Lauder's lipsticks saw the highest increase in online searches over the past 12 months, followed by Charlotte Tilbury, Smashbox, Clinique, and MAC. For a full face of glam, beauty moguls relied on MAC Cosmetics; lipstick, face/body foundation, and mascara included. If you come to think of it, *lipsticks* topped the beauty list for 2021? In a world of N95's and maskne? Shocking. 'Revenge beauty', perhaps—after months of lockdown and masking up! Lip liners, lip oils, lip balms, blush, contour wands, and a cryo mask are also featured in the list of the most Google'd beauty products.
The data was collected from Google Trends, indicating global searches during the period between 2nd December 2020 and 11th December 2021. Twenty-nine popular global brands were selected for analysis. Only product-specific search terms were included in the analysis, with generic terms omitted. Google defines 'breakout' search terms as those that have seen a tremendous increase, probably because these queries are new and had few (if any) prior searches.