Kourtney Kardashian recreates her 17-year-old aesthetic as she dyes her hair platinum blonde

Kourtney Kardashian is blonde. We repeat: Kourtney! Kardashian! is! blonde!

Yep, despite previously saying that she'd ~never~ go blonde again because of the damage this caused her hair in the past, the eldest Kardashian sister has had one helluva hair transformation over the weekend.

Taking to her Instagram Story, Kourt teased fans with a BTS from the salon chair, revealing her newly-bleached hair in foils. Just a few hours later she posted a throwback photo to her teenage years in which she had a long blonde bob, following up with a debut photo of her new platinum blonde hair.

"17-year-old Kourt... strikes again," she wrote alongside both photos which—not only show off her hair transformation—but also how she literally hasn't aged a day in almost three decades.

Unsurprisingly, Kourt's new lewk went down a real treat with fans. "Her blonde era," one fan wrote in the comments section, as another said: "Thought I’d never see the day you go blonde."

"Don't ever go back to brunette," someone else commented, as a fourth fan chimed in with: "She stays winning."

Explaining why she first went blonde all those years ago, Kourt wrote on her Story that back in 1995 she was "bored during finals" and convinced someone to dye her hair to "procrastinate".

Speaking about her time as a former blonde, the reality TV star said on her website [via People] in 2019: "Even though I’ll probably never do something this extreme with my hair again — because it destroyed my hair and took forever to get healthy — I’m happy I tried it once."

Never say never, eh Kourt!?