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The best eyeshadows and lip colours inspired by Viva Magenta, Pantone's colour of 2023

This magenta-toned colour is all about being bold and fearless!

According to Pantone’s introduction, Viva Magenta 18-1750 (the colour of 2023) is a reddish-pink hue that “revels in pure joy, encouraging experimentation and self-expression without restraint”. The vibrant colour is all about being bold and fearless and would work well for all skin tones and complexions, making it the perfect shade to add to your beauty shelf. 

We made a list of some of magenta-toned eyeshadows and lipsticks that you could easily work into your make-up routine on the daily! 

Lancome’s L’absolu Rouge Drama Matte-Rose 


Enriched with grand rose extracts and hyaluronic acid, Lancome’s L’absolu Rouge Drama Matte in rose shade is giving us a full Viva Magenta 2023 vibe. This moisturising and matte lipstick (now that is a rare combination!) has a lush texture and a vibrant colour that doesn’t move for hours. 

Anastasia Beverly Hills’ Modern Renaissance Eye Shadow Palette 


This palette is for all those who want well-pigmented eyeshadows that are almost effortless to blend. The extremely versatile palette features warm neutrals as well as light pinks and vibrant magentas. 

Kay Beauty’s Matteinee Matte Lip Crayon Lipstick-Entourage  


This lip crayon has earned its cult-favourite status. Enriched with marula and chamomile oil, this waterproof and smudge-proof lip colour keeps your lips hydrated while you enjoy the Viva Magenta glam for up to 18 hours. 

Mac’s Powder Kiss Liquid Lipcolour-Make It Fashun! 


This liquid lipstick from Mac is highly pigmented yet non-drying. It’s seemingly weightless and gives your lips soft focus yet matte effect while the magenta colour makes them more kissable and glam. 

Natasha Denona’s Valentine's Day Exclusive Eye Kit  


This travel-size eyeshadow palette allows you to create a whole look on the go. From a shimmering magenta to a rich burgundy, this high-pigmented palette aims to achieve maximum colour payoff with minimal effort.