All the must try beauty drops and viral launches this month

We bring you the latest gossip, trends, and tips from the world of beauty.

27 April, 2025
All the must try beauty drops and viral launches this month

From skincare collabs you didn’t see coming to makeup that’s already blowing up your feed, this month’s beauty lineup is serving glow-ups, nostalgia, and serious innovation. Ready to refresh your vanity? Let’s dive into the buzziest launches making waves right now.

Smell like a million bucks 

Victoria’s Secret unveils Bare Magnolia—a silky, sensual scent that leaves a lasting impression. Meticulously crafted with upcycled orange flower, magnolia wood, and vanilla musk, the fragrance lingers on... evoking a sense of self-assurance for the wearer. Better yet, the aroma goes beyond the eau de parfum, extending to other products in the Bare Magnolia range, including the fine fragrance lotion and fine fragrance mist.

Glazed donut skin out, satin skin in 

With an ultra-dewy visage on its way out, expect the shift to a more natural, soft-focus finish. Hybrid formulae have come out to play, shrinking your vanity to hold just the requisite few for an airbrushed, au naturel effect (pro tip: Keep your highlighter handy, a swipe of shimmer is always welcome). Strive for the right balance between dewy and matte skin... the best of both worlds sans excessive shine—and a bit (read: A lot) of blush.

Talk dirty to me 

Enter ETUDE House’s Color Lasting Glow Stick—delivering pigment pay-off in a single swipe. Available in six popping shades, this luscious lipstick glides on like butter to lend a luminous finish; one for the books, really. What’s more? The super-sleek packaging will have ’em do a double take.

Clean sweep 

To mark its 30th anniversary, Bioderma has partnered with beauty and fashion mogul Victoria Beckham to launch a limited-edition Sensibio H2O bottle. “When I was a teenager, I suffered from serious skin problems and it had a significant impact on me...Bioderma’s Sensibio H2O has been by my side every single day, for as long as I can remember,” Beckham confessed. A crossover we didn’t know we needed?

Shut up and bounce 

Dull, dry skin? We don’t know her. LANEIGE introduces the Bouncy & Firm Serum, promising a plump visage in a matter of weeks. All thanks to the Peony and Collagen Complex TM and 24,0001 SmoothTechTM capsules, expect firmer, refined skin with improved elasticity.

Block ’em rays 

Meet the Forest Essentials Sheer Sunscreen Body Spray SPF 50 PA++++, your ultimate skin saviour for the sultry days ahead. Non-greasy and light as air, consider this formulation an armour shielding against harmful UVA and UVB rays. Plus soothed, supple skin, courtesy of rose water, aloe vera, neem, turmeric, cucumber, and olive oil. Sensitive skin-safe, ideal for reapplication, no white cast—need we say more?

Nostalgic much? 

How often do you reminisce about the good ol’ days? Well, you’re about to have a major ‘pinch me’ moment as HYPHEN—the brainchild of actor Kriti Sanon—collaborates with Mango Bite to give you a rendition of their viral Lipscreen. Boasting SPF 50 PA++++ and 2 per cent kojic acid, this hard-working formula moisturises, brightens, and protects your lips...laced with a hint of mango flavour. The perfect summer companion, if we may!

She has arrived 

Presenting: La Beauté Louis Vuitton—all set to debut this autumn. As the maison forays into beauty, it has onboarded make-up artist Dame Pat McGrath as the Creative Director of Cosmetics to helm the line. “The beauty universe is about so much more than just product, and what we are creating here will unlock a new level in luxury beauty...La Beauté Louis Vuitton is the result of extraordinary craftmanship, creativity, and innovation,” says McGrath.

At first blush 

The cult favourite Huda Beauty Blush Filter is now available in three new shades; Bubble Gum, Sunset Lychee, and Intense Guava. For a soft-focus finish, dab on along targeted areas with the doe-foot applicator and blend with your fingertips. The best part? The micropearls will melt into your skin, so feel free to layer on! We vote: Blush blindness.

This piece originally appeared in the March-April print edition of Cosmopolitan India.

Images: The brands and Getty

Also read: The best spicy perfumes that smell expensive, bold, and a little mysterious

Also read: Are rom-com lips the new beauty rage of 2025?

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