Your ultimate guide to glow like a Victoria’s Secret supermodel

Equal parts sultry and shimmery: here’s your backstage beauty guide to achieving that signature Victoria’s Secret glow, minus the catwalk chaos.

24 October, 2025
Your ultimate guide to glow like a Victoria’s Secret supermodel

As every Victoria’s Secret loyalist knows, the feathers, fantasy wings, and lingerie may be legendary, but it’s the glow that truly steals the show. That stunning lit-from-within radiance, bronzed cheekbones, flirty lashes, and glossy, pouty lips have become the gold standard of sexy yet effortless beauty.But here’s the secret: this look isn’t about being airbrushed to perfection—it’s about balance. Think luminous skin, soft doe eyes, a hint of colour, and that enviable glow that comes from a 12-hour spa day and excellent life choices. The best part? You don’t need an entourage of makeup artists or a runway invitation to get there. With the right products, a few clever tricks, and a little sparkle in your soul, you can channel that iconic Victoria’s Secret glow anytime, anywhere. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Gigi Hadid (@gigihadid)

Don't believe us? Then keep reading to find out how you can serve that iconic angel energy all day long.


Prep like you’re about to be photographed 

Let’s start with the basics: Victoria’s Secret model makeup starts with skin that looks like it drinks green juice and gets eight hours of sleep. The essence is hydration, inside and out. Start by cleansing with a gentle, glow-boosting cleanser (something creamy, not stripping). Follow up with a hydrating toner or mist; rose water is a perfect pick. Then comes your most important step: moisturiser. Go for something rich yet lightweight that leaves your skin plump and dewy, not greasy. Think of it as the pre-primer.

Glow from the base 

Forget matte foundation because angels don’t do flat finishes. You want your skin to look lit from within, like you’ve been basking in a golden-hour filter. Start with a radiant primer or an illuminating base. Then, apply a lightweight foundation or ditch it for a skin tint that enhances rather than covers. Blend it in with a damp beauty sponge so it melts into your skin. Next, spot-conceal under the eyes, around the nose, and anywhere you want a bit of extra coverage.

Sculpt your sun-kissed glow 

Contouring is your holy grail. To sculpt like an Angel, follow with a soft contour under the cheekbones and along the sides of your nose using a matte bronzer one or two shades deeper than your skin tone. Blend, don’t bake. The VS look is all about warmth and dimension, not harsh lines. Top it off by dusting a light bronzer across your temples, cheeks, and jawline for that beachy vibe. Bonus points if your bronzer has a hint of shimmer.

Blush like your crush sent you a flirty text 

A heavy blush is a big no-no. You want doll-cheeks that have just a hint of colour. Go for creamy or liquid blushes in warm tones; think baby pink, peach, coral, or soft rose. Dab a little on the apples of your cheeks and blend upwards towards your temples. The keyword here "diffused". You want it to blend seamlessly into your bronzer so it feels like part of your skin. For an extra pop, tap a bit of blush on your nose and forehead for that playful, innocent-but-knows-her-power vibe. 

Highlight is heavenly 


If there’s one non-negotiable in this look, it’s glow. The kind that catches light from every angle and makes you want to tilt your head in every selfie. Liquid highlighters work well for that lit-from-within finish, but powder ones offer more precision. Play around till you find your favourite, then apply it to the high points of your face like your cheekbones, bridge of the nose, brow bone, cupid’s bow, and even the inner corners of your eyes. Add some to your collar-bone as well. But remember, less is more: you’re going for “angelic shimmer,” not “disco ball.”

Big doe-eyes are effortlessly sexy 

The Victoria’s Secret eye look is soft glam perfection. It’s smoky, but not heavy. Sexy, but not try-hard. Start by sweeping a warm neutral eyeshadow like soft brown or taupe across your lid. Deepen the crease slightly with a slightly darker shade. Next, line your upper lash line with a brown or dark bronze pencil, smudging it out with a brush. Of course, dramatic angels can opt for black, precise liners. Curl your lashes and layer up the mascara. Popping on fake lashes for that fluttery, flirty effect is entirely optional.

High-shine lips 

The classic Victoria’s Secret pout is plush, polished and immensely kissable. Start by exfoliating your lips (a quick sugar scrub will do). Line them with a nude or pink-brown liner, slightly overlining the cupid’s bow if you want a full look. Then fill in with a creamy lipstick, or a tinted lip balm. Top it off with a high-shine lip gloss for that dewy, kissable effect. The best hues are pink, nude and glitter-filled. Because nothing says “runway ready” like lips that catch the light just right. 

Pro tip: Once everything’s blended, dusted, and glowing, lock it all in with a hydrating setting spray. This keeps the makeup dewy, not powdery. Also, models swear by facial massages before makeup. Use your fingers or a gua sha to lift, depuff, and get that blood flowing. Then do what every VS model does before walking out: take a deep breath, toss your hair, and smile like the world is your runway. Because honestly? The secret to looking like a Victoria’s Secret model isn’t the contour or the lashes; it’s the confidence. Glow from within, flirt with your reflection, and walk like you’ve got wings you can’t see.

Lead image: Victoria's Secret, Inside images: The brands 

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