The "coconut girl" glow is back—and we're soaking it up

From bronzed skin and glossy lips to that laid-back island energy, the internet’s favourite beach babe is having a moment again.

12 May, 2025

The "coconut girl" glow is back—and we're soaking it up

The "coconut girl" aesthetic first made waves on social media back in the early 2010s; all beachy energy, tousled hair, sun-kissed skin, fruity scents, and that permanently-on-vacation vibe. Inspired by island living (think Hawaii-core meets Tumblr-era optimism), it was all pastel bikinis, puka shells, glossy lips, and the kind of glow that comes from both SPF and sunset lighting.

Fast forward to now, and the trend is having a refresh: less performative, more practical, dewy, tropical-inspired beauty that actually makes sense in a climate like India’s. Especially in cities like Mumbai, where summer is basically an endurance sport, this trend isn’t just aesthetic; it’s a survival strategy.

At its core, the "coconut girl" glow is about hydration, minimalism, and letting your skin breathe. Matte foundations, heavy powders and crisp liners take a backseat. What comes forward? Lightweight skincare, creamy textures, multipurpose tints, lip oils, and anything that plays nice with sweat and sun. The goal is effortless beauty that adapts to the hustle of daily life, while still feeling elevated and fresh.

This is where the trend meets practicality. You can walk out the door looking like you've just had a beachfront vacation, and feeling put-together in the most heatproof way possible. We’re talking about products that hydrate, nourish, and keep your skin looking alive, even as the temperature soar and the heat and humidity threatens to wreak havoc on your skin.

Hydration is key

Treat your skin to the hydration it deserves with these refreshing moisturisers.

Neutrogena Hydro Boost Hyaluronic Acid Water Gel Face Moisturiser ₹1,150