The "coconut girl" glow is back—and we're soaking it up

From bronzed skin and glossy lips to that laid-back island energy, the internet’s favourite beach babe is having a moment again.

07 May, 2025
The "coconut girl" glow is back—and we're soaking it up

The "coconut girl" aesthetic first made waves on social media back in the early 2010s; all beachy energy, tousled hair, sun-kissed skin, fruity scents, and that permanently-on-vacation vibe. Inspired by island living (think Hawaii-core meets Tumblr-era optimism), it was all pastel bikinis, puka shells, glossy lips, and the kind of glow that comes from both SPF and sunset lighting.

Fast forward to now, and the trend is having a refresh: less performative, more practical, dewy, tropical-inspired beauty that actually makes sense in a climate like India’s. Especially in cities like Mumbai, where summer is basically an endurance sport, this trend isn’t just aesthetic; it’s a survival strategy.

At its core, the "coconut girl" glow is about hydration, minimalism, and letting your skin breathe. Matte foundations, heavy powders and crisp liners take a backseat. What comes forward? Lightweight skincare, creamy textures, multipurpose tints, lip oils, and anything that plays nice with sweat and sun. The goal is effortless beauty that adapts to the hustle of daily life, while still feeling elevated and fresh.

This is where the trend meets practicality. You can walk out the door looking like you've just had a beachfront vacation, and feeling put-together in the most heatproof way possible. We’re talking about products that hydrate, nourish, and keep your skin looking alive, even as the temperature soar and the heat and humidity threatens to wreak havoc on your skin.

Hydration is key

Treat your skin to the hydration it deserves with these refreshing moisturisers.

Neutrogena Hydro Boost Hyaluronic Acid Water Gel Face Moisturiser ₹1,150

Dermafique Aqua Cloud Hydrating Creme, Light Moisturizer With Shea Butter ₹1,199

Innisfree Green Tea Seed Hyaluronic Cream ₹1,780

L'Occitane en Provence 25% Shea Butter Ultra Rich Face Cream ₹3,800

Sunscreens that won't let you down

No stickiness, just the best sun protection. These weightless sunscreens will have your back on the sunniest of days.

Heliocare 360 Gel Oil-Free Sunscreen SPF 50 Pa++++ ₹2,050

Skin1004 Madagascar Centella Hyalu-Cica Silky-Fit Sun Stick ₹2,399

Asaya Sheer Milk Sunscreen - SPF 50 Matte Fluid Sunscreen ₹499

Beauty of Joseon Relief Sun: Rice + Probiotics SPF50+ PA++++ 1,500

Natural, Dewy Makeup

These are the must-have dewy makeup products that guarantee a gorgeous, natural glow.

Pixi By Petra On The Glow Blush ₹1,950

Simply Nam Pixie Dust Multi-Use Glitter Glow ₹899

Inde Wild Dewy Lip Treatment Wedding Rose ₹899

Kay Beauty Lash Maximizer Waterproof Mascara ₹1,199

Setting Sprays to Keep You Fresh

D'you Soothing Milky Toner Inbalance ₹2,100

Urban Decay All Nighter Waterproof Makeup Setting Spray ₹3,350

Sugar Grand Finale Dewy 2 in 1 Setting Mist For Longlasting Makeup and Sun Protection ₹749

Mars Wonder Make Up Fixer Spray ₹449

Lead image: Getty

Also read - Holy grail or just hype? Not all viral beauty products deserve to be in your cart

Also read - The only beauty wishlist you’ll need this season

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