Treat your damaged hair with the all-new L’Oréal Professionnel Absolut Repair Molecular range

We live in a world that has adopted the hustle culture. Between our three-kilometre-long to-do list and our fast-paced digital-led lives, we tend to cut corners when it comes to taking care of ourselves. This leads to our hair health suffering. Dry, dull, brittle and frizzy tresses are a concern for many women. And this damage is not surface level. Damaged hair is a common concern for many women today, and what they are really suffering from is inner damage. This is damage that actually goes beyond the surface level, affecting the very molecules of your hair.  

You see, peptides make up the hair's molecular structure. When your hair is subjected to external aggressors, the components of these peptides – amino acids and bonds – are broken. Check out the new Absolut Repair Molecular range by L’Oréal Professionnel. Formulated with peptides bonder and amino acids – which are actually reinjected into the hair to rebuild its molecular structure – this hair care range is nothing short of a miracle. 

What causes this deep-rooted damage? 

Deep-rooted hair damage occurs when the structure of the hair is compromised. It’s not an overnight process. But when our strands are continuously subjected to factors that are traumatising them, over time their very molecular makeup is dented. 

The key components of hair fibre are Keratin peptides, and when these amino acids are compromised due to the combination of these factors or their peptide bonds are broken, the damage becomes irreversible. But we have the perfect solution to reverse this damage in just a single use. 

L’Oréal Professionnel’s Absolut Repair Molecular is the hair care range you need to add to your routine STAT! Why? Peptide bonds + amino acids are the only solution to reverse molecular level damage that might’ve occurred in the last 2 years in a single wash*. Bond repair isn’t enough – peptide repair is the complete repair solution you need. It will repair your hair in no time!  

*Instrumental test on the fiber macromolecular structure after application of shampoo + rinse-off serum + leave-in mask.

At any given time, 80-90% of the hair, keeping in mind hair regrowth, trimming and regular hair loss, is about two years old. And considering the range claims to repair two years of damage, it means that after merely one use, all your hair will be happy and healthy. 

The range is carefully formulated by in-house scientists and hair pros (and backed by six patents!) to deliver the best hair care to you. 

Let’s deep-dive into the range:

Molecular Deep Repair treatment (in salon only)  

Concentrated with 3% peptides bonder + 5 amino acids, this sulfate-free professional treatment deeply repairs damaged hair from within. It strengthens the hair's building blocks, making it healthier and more radiant. It deep dives into the hair fibre and promises to deliver an instant transformation. This is only available in-salon, so make sure you find time to make an appointment at least once a month!

In between in-salon treatments, the home-care range has you covered:

Absolut Repair Molecular shampoo 

This sulfate-free shampoo deeply cleanses, detangles and nourishes the hair, while also repairing the fibre.It is formulated with peptides bonder + 5 amino acids. Besides just repairing damaged hair this shampoo also helps increase smoothness by 86%*.

*Instrumental test after application of Absolut Repair Molecular shampoo

Absolut Repair Molecular rinse-off serum  

Created with a potent formulation of 2% peptides bonder + 5 amino acids this rinse-off serum goes beyond surface repair to strengthen hair at its core, by 3X. It works on the elasticity and shine of the hair to leave it healthier and happier.

Absolut Repair Molecular leave-in mask 

This formula's light texture quickly strengthens hair. This leave-in mask is formulated with peptides bonder + 5 amino acids and it leaves your hair with a healthy and hydrated glow. As a bonus, this product also promises 230 degrees heat protection. So, you can style your hair without worrying about further damage. 

*Instrumental test after application of Absolut Repair Molecular leave-in mask

If you’re looking for a range that is sulfate-free, backed by sound research and science and is super efficient and efficacious, look no further. Absolut Repair Molecular will leave you absolutely satisfied. 

To shop the new L’Oréal Professionnel Paris Absolut Repair Molecular range, click here.