Beauty launches we are lusting for this month

Beauty newbies so good it’s profane to miss out on these!

28 October, 2023
Beauty launches we are lusting for this month

The beauty universe is ever-changing and ever-evolving. Keeping up with it is tougher than Keeping Up With The Kardashians. From updated formulations and innovative ingredients to multitasking makeup products that also nourish the skin, understanding what to stock your vanity with is not a coin toss but a matter of intense research. That’s where we come in. 

Every month, we do a deep dive into the new products that are hitting the shelves. We pick products that we love and believe are game-changing additions to our beauty shelves. Whether you are a skincare fanatic, lipstick collector (re: hoarder) or are just browsing for products to take your beauty game up a level, we’re here for you! 

Too Faced Better Than Sex Foreplay Instant Lengthening, Lifting and Thickening Mascara Primer, ₹2,550  

A cult-favourite product, the Better Than Sex Foreplay Mascara Primer is like a magic wand for your eyelashes. Its lightweight formula that is infused with a blend of argan and grape Seed oils promises to keep your lashes at the top of their game for over 24 hours. You can wear this product under your favourite mascara or just by itself for a more natural look. 

MAC Cosmetics Locked Kiss Lipsticks, ₹3,050  

With a formulation that will up your pout game, the all-new Locked Kiss Lipsticks by MAC Cosmetics is not your ordinary matte-finish lipstick. The best part? It doesn’t feel patchy on your lips despite offering a good colour pay off, thanks to the passion fruit oil infused in it. What’s more, you have 17 shades to pick from! We love Opulence (mauve nude) and Ruby True (classic red). 

Tom Ford Café Rose, ₹15,400/ 100 ml    

This sensuous and sophisticated fragrance opens with an alluring blend of wild roses and dark coffee. As it evolves, hints of rose absolute and ylang ylang captivate the sense. To further this olfactory experience, warm notes of coriander, patchouli and cardamom take over before settling into the base notes of incense resin and sandalwood accords. This fragrance allows you to add a touch of luxury to your everyday life!

Rare Beauty do-it-all eyeshadow sticks, ₹2,300  

Eyeshadow can be extremely intimidating to someone who doesn’t apply makeup regulalry. But products like Rare Beauty’s do-it-all eyeshadow sticks bring an easy and effortless way of glamming up the eyes and giving them a pop of colour. Its weightless and water-resistant formula prevents the pigment from fading, creasing or transferring. Available in six gorgeous shades, these eyeshadow sticks are perfect for the days you need your eyes to stand out! 

NARS Cosmetics Orgasm Blush,  ₹3,300  

Nars Cosmetics’ launch in India was without a doubt one of the most anticipated beauty launches of the year. The brand has a global cult following owing to its hard-working products that get the job done beautifully and effortlessly. Right now though, we would like to take a moment and bask in the joy of knowing we can finally get our hands on the NARS Orgasm blush easily. A product that has topped all lists containing a round-up of the most viral beauty products, the beauty of the Orgasm blush lies in its buildable and pigmented pink hue that suits most complexions. It delivers a natural-looking flush that has a satin-like shimmering finish. Needless to say, we can’t get enough! 

Sugar Cosmetics Mettle Cream To Powder Foundation, ₹1,199  

A foundation with the smooth texture of a cream but the weightlessness of a powder, this newest product by Sugar Cosmetics blurs imperfections and evens out your complexion without any fuss or muss. It is blended with natural ingredients like jojoba oil and Japanese camellia oil that keep the skin nourished and allow the pigment to give you a matte finish that doesn’t look cakey. Its sweat and transfer-resistant formula ensures flawless coverage that lasts all day. 

Kiko Milano Skin Trainer Cream, ₹3,200  

If you’re looking for a cream that offers your skin continuous hydration and protects it against environmental factors, you’ve found it. This Skin Trainer Cream by Kiko Milano is your solution. Infused with active ingredients that are formulated to moisturise the skin according to its needs, this claims to fight off signs of ageing and gives the skin a healthy glow. 

Moira Let's Get Carried Away Pressed Pigment Palette, ₹2,690  

This is an eyeshadow palette that will make you want to embark on your next adventure. With pressed-pigmented blues, teals, yellows and dimensional shimmers to give your look some depth, the Let’s Get Carried Away palette is the one you want in your vacation beauty bag. Its shades are so versatile even a makeup noobie can create stunning looks using them! 

Skeyndor Eternal Sleeping Oil, ₹6,270  

With a unique combination of natural oils, essences and extracts, this night-time restoration oil leaves behind a satin-like, non-greasy finish. It claims to aid in slowing down the appearance of signs of ageing while also ensuring you get enough beauty sleep. Here’s how! Its jasmine fragrance enhances a feeling of well-being and calms the nerves. 

Make Up Forever's HD Skin All-In One Face Palette, ₹7,500  

The all-in-one palette by Make Up Forever comes fully equipped with all the products you would need to create the perfect natural look. We’re talking colour correctors, concealer, foundation, contour, blushes and highlighters. These products have creamy and easy-to-blend textures that offer you as much coverage as you need. Available in two different shade ranges that cover all skin tones, this palette can help you create multi-dimensional looks on the go. 

milk_shake silver shine whipped cream, ₹1,500   

Caring for bleached hair is a task unless you have the right products. The Silver Shine whipped cream by milk_shake is one of the good ones. Its special violet pigment mixed with berry extracts and milk proteins not only preserves hair colour but also counteracts unwanted yellow tones making blonde and lightened hair soft and shiny. You can use this on clean, damp hair and remember do not rinse after applying. 

Elizabeth Arden Visible Brightening Cicaglow Concentrate, ₹5,652  

Are you looking for a product that will strengthen your skin’s barrier while also brightening and soothing? You found it. The Elizabeth Arden Visible Brightening Cicaglow Concentrate is a gentle triple-action peel that provides your skin with a host of benefits. Think of this product as a one-man army in your war against common skincare concerns like discolouration and dark spots. The top green phase is infused with natural oils to comfort the skin’s barrier while the pink phase underneath gently exfoliates to give you a rosy glow from within. 

Dior Beauty's Forever Matt Foundation, ₹5,100  

With a perfectly matte finish that eliminates shine and imperfections to give you an airbrushed look IRL, this Dior Beauty foundation elevates your skin’s quality. It is formulated with ingredients that protect against UVA, UVB and blue light exposure to ensure that your complexion remains protected and radiant. Available in 40 diverse shades, this base product is your secret to achieving pro-level makeup every day! 

Givenchy's Irresistible Rose Velvet Eau De Parfum, ₹13,500/ 80ml   


Take your senses on an olfactory joy ride with Givenchy’s latest fragrance. With head notes of Burgundy blackcurrant and sparkling sweet facets of nerol, this scent reveals a pastel, juicy tone. It’s for all those of you who love an unapologetically feminine and sensual fragrance. 

Anastasia Beverly Hills Deluxe Matte Lipstick Set, ₹6,500   

This newly launched matte lipstick set by Anastasia Beverly Hills features 4 full-pigment lipsticks. Don’t let the ‘matte’ in the name ruin it for you, these won’t dry your lips out. They are lightweight and comfortable to wear even for long hours. 

82°E Jasmine Breeze, ₹820 

Back by popular demand, the Jasmine Breeze hydrating face mist from Deepika Padukone’s self-care brand  82°E is the product you need in your on-the-go beauty bag. Enriched with Jasmine and Peptides, it is designed to instantly hydrate, soothe and revitalise the skin. Don’t miss out on the limited stock! 

La Shield Probiotic Moisturizer Body Lotion, ₹299  

This body lotion contains good bacteria that look after your skin’s health and well-being. It delivers deep and long-lasting hydration that keeps your skin soft and supple during even the harshest winters. Its formula is non-sticky and lightweight. This body lotion is a winter beauty must-have! 

Typsy Beauty Shade Shifte Lip & Cheek Oil Midnight 02, ₹1,099 

Hopping onto the colour-changing makeup bandwagon is Typsy Beauty’s shade shifte lip & cheek midnight oil 02. The product is black in colour but don’t let that discourage you. Once applied, it turns into a gorgeous berry-pink shade. Infused with Goji Berry and Blackberry, This flattering 2-in-1 multifunctional pH-powered lip and cheek oil nourishes, hydrates and soothes the lips while leaving behind a dewy, natural flush. It’s the love child of a gloss and a balm! 

Smashbox Always On Skin-Balancing Foundation, ₹3,950 

This skin-loving foundation is the base makeup product you didn’t know you needed. It blends like magic and is very easily buildable. Enriched with hyaluronic acid and skin-responsive adaptogens it not only hydrates your skin but also controls oil leaving your face visibly even-textured and balanced for a long time. PS: Just wanted to make a note that this product is not a replacement for moisturiser. You still need that. 

Plum  Hibiscus & Ceramides Long & Healthy Shampoo, ₹349  

Bursting with the goodness of ceramides, vitamin E and jojoba oil to stimulate hair growth, this shampoo restores moisture and balance to your hair. It maintains your mane’s texture, adds smoothness and improves hair shine. 

Redken Extreme Strength Builder Plus Mask, ₹2,100  

If you want hair that feels like velvet between your fingers, you need to deep condition it regularly. This mask from Redken is an ace product for all those of you who need to repair, strengthen and hydrate your tresses. It is formulated with a 4% strength complex optimized to make your hair happy and healthy!  

O&O Beauty All Over Color, ₹1,450  

A hybrid lip and cheek tint with a silky-smooth formula that provides not only an intense colour payoff but also sun protection of SPF 15. Infused with vitamin E, vitamin C and Botanical oil, this multi-tasking pigmented dome leaves behind a soft satin finish. It's the product you didn't know was missing from your on-the-go beauty bag. (Side note: even though it contains SPF, it's not a substitute for sunscreen!).