Kim Kardashian just single-handedly coined the next big beauty trend: 'snatural glam'

We predict this will be *the* look of autumn 2023...

By Lia Mappoura
22 September, 2023
Kim Kardashian just single-handedly coined the next big beauty trend: 'snatural glam'

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Kim Kardashian is a force to be reckoned with. Not only has the multi-hyphenate business mogul spearheaded many of this decade's biggest fashion trends (hi, hello, extra short crop top) but she, too, has been at the forefront of the ever-changing beauty trends.

From espresso makeup to tomato girl beauty, Kardashian and her team of professionals have managed to make headlines with her red-carpet glamour. And today we introduce to you the latest look, a trend she and her team are calling 'snatural glam'.

For a recent outing, Kardashian called upon industry legend, MUA Ash K Holm, whose roster of clientele includes Ariana Grande, Jennifer Lopez and Megan Fox, to name a few. Taking to Instagram to share said makeup look, Ash shared a grid post.


In the caption of her pic, Ash coined the trend "Snatural Glam". See what it entails below:

While a breakdown of the trend is yet to be provided by Ash, we're going to take it upon ourselves to explain—after all, the Cosmo Beauty Team do know their stuff... humble brag.

To our knowledge, 'snatural glam' is a mixture of snatched and natural makeup. Think: a subtle full face that can be worn from day to night. Transitional, if you will.

For this, we recommend bringing in the following makeup staples into your everyday routine. A medium to buildable coverage foundation, setting powder and a nude lip liner will elevate any look and ensure it'll last for hours on end. Just make sure to pack a lip and face top up to blot and reapply throughout.

Aside from the face beat, Ash teamed up with fellow Kardashian-Jenner glam squad member, Andrew Fitzsimons. The celebrity hairstylist has previously created some of the family's most renowned looks—including Khloé's recent Edna Mode bob—so, is it any surprise that his recent work (read: Kim's above sleek ponytail) has us gooped and gagged? Spoiler: The answer is no, no we're not surprised.

Powerhouses, the lot of 'em. 10s, 10s, 10s across the board.

Credit: Cosmopolitan