As the world unites against the Coronavirus pandemic, luxury fashion brands are pitching in their support to aid the fight. According to Business Insider, the luxury sector has lost billions amid the COVID-19 outbreak, with the Europe Textiles, Apparel and Luxury Goods Index reporting a 23% drop since January. But, this has not stopped some of the most prominent names in the game from donating millions in funds and services to help those affected by the advent of Coronavirus. Here’s how 9 well-known fashion brands and conglomerates are pitching in.
1. The LVMH Group: The luxury conglomerate that owns brands such as Louis Vuitton, Christian Dior, Givenchy and many more announced that they will be using some of their facilities to produce free hand sanitizer in response to the shortage in France caused by the Coronavirus epidemic.
“LVMH will use the production lines of its perfume and cosmetic brands to produce large quantities of hydroalcoholic gels from Monday,” LVMH said in a statement. “These gels will be delivered free of charge to the (French) health authorities.”
2. Bvlgari: Early last month, Bvlgari contributed an unspecified amount to the Istituto Lazzaro Spallanzani in Rome. The institute's medical team is reported to be amongst the first who were able to isolate the DNA of the COVID-19.
3. Versace: Donatella Versace and her daughter Allegra Versace Beck have pledged more than $200,000 (approx. ₹15,000,000) to the intensive care units of the San Raffaele hospital in Milan.
4. Prada: The company have announced that they will be funding two new ICUs in three of Milan’s prominent hospitals, Sacco, San Raffaele and Vittore Buzzi.
5. Giorgio Armani: The brand has donated nearly $1.4 million ( approx. ₹100,000,000) to various hospitals around Italy.
6. Gucci: Marco Bizzarri, the chief executive officer for Gucci, has personally given more than $100,000 (approx. ₹7,500,000) to hospitals in the Emilia-Romagna region of Italy, which is home to some of the highest number of infected Coronavirus patients.
7. Dolce and Gabbana: D&G have announced that their brand will be donating to support research by professors at the Humanitas University in Italy, who are seeking to find a solution to help fight the virus.
8. Hermes: The brand has pledged 5 million Chinese yuan to the China Soong China Ling Foundation to help aid medical professionals currently fighting the virus in the country.
9. Renzo Rosso: The parent company of Viktor & Rolf, Diesel, Marni and many others, Renzo Rosso’s Only The Brave Foundation shared an Instagram post asking followers to donate directly to the foundation so that they can distribute funds to smaller, more localized organisations in need.[instagram]https://www.instagram.com/p/B9pMBxdqPJd/?utm_source=ig_embed&utm_campaign=loading[/instagram] [instagram]https://www.instagram.com/p/B91LW-BKeMH/?utm_source=ig_embed&utm_campaign=loading[/instagram]
In these uncertain and tumultuous times, we applaud the efforts of every brand, and each individual pitching in to do their bit. As the world unites to overcome the Coronavirus crisis, each endeavour, no matter how big or small counts to help us win.