The moment we heard the news that Beyoncé would be dropping a new IVY Park collection in collaboration with adidas, we knew it was going to be epic. After all, all her past creations have been nothing short of creative genius, and the multi-hyphenate returns with a cool theme.
If you follow the singer on Instagram, you would have noticed a series of teasers giving us an insight into what the collection is like. And we are happy to report that Cosmo India has all the details. The new drop is inspired by the unique style of black cowboys and cowgirls, and the ‘IVY Park Rodeo’ collection recognises their continued impact on the American Western culture.
If the global runways are any indication, Western-style silhouettes are big at the moment. And Beyoncé sure likes to put her money on all things au courant. The IVY Park Rodeo collection reimagines the classic Western spirit in bold styles, by fusing classic street- and athletic-wear together. The drop features 58 (yes!) apparel styles, 13 different accessories, and five footwear styles. Comprising dark denim fabrics and washed heavy French terry materials throughout, you’ll notice that the garments and accessories have been given a redux with the help of unique denim monograms details and purple ‘glow cow’ prints. Along with that, one can also spot utilitarian-inspired zips and snap fastenings in many a piece.
Feast your eyes on some of the key pieces below.
The fourth IVY Park collection launches exclusively on adidas.com on 19th August, and in select adidas Originals stores on August 20th.