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Timex: A Legacy That Has Stood the Test of Time

As Timex celebrates its rich heritage with a new ‘Given for Generations’ campaign, we look back at some of their iconic collections over the years

When you think of a watch company that seems to have been around for years, we are sure Timex promptly springs to your mind and for good reason. Timex, which was established in 1854 in Waterbury, Connecticut has been around for 165 years, pioneering one innovation after the other to stay relevant over the years. The company started off as clockmakers but as conflict loomed on the horizon for America, Timex invented a watch that soldiers could wear on their wrists. A watershed moment for the company and it has ever since lived up to its credibility of creating iconic watches that can withstand anything. 

This year, to celebrate its rich legacy, the company has launched a ‘Given for Generations’ Campaign. At the core of this campaign is the philosophy that as one generation passes on its values to the next through a family heirloom, so is a Timex watch. Known for its design, durability and performance, a Timex watch is like a tangible slice of history, resilient enough to stand the rigours of time.  

Timex combined European clockmaking and American ingenuity to take clocks from the mantles of the 1% and brought them to the world, turning a 300-year-old industry upside down. They also democratized timekeeping by proving that a great watch doesn’t have to be expensive. Timex revolutionized watchmaking by using cutting-edge technology in products in outdoor, sports and style categories. 

The best way to get a peek into the brand’s history is to look back at its iconic watch collections through different periods of time. Given below are some interesting watches that Timex gave the world. 

1. Timex Marlin™ - The Marlin collection is a reissue of Timex’s 1960's classic design with domed lens and its original mechanical movement with the timeless sophistication of a sleek mid-century design, every detail recreated carefully. Named after a fish to denote its extreme durability under water, Timex Marlin 1966 Reissue became one of the most famous examples of how a Timex watch can "take a licking and keep on ticking”.


2. Q Timex - The 1970s brought the first range of Timex quartz watches with one iconic design after another, aptly called the Q Timex collection. First released in 1979, the original diver-inspired Q Timex gave the world a modern Timex watch with quartz technology. A true reissue, every detail was recreated including the true-to-the-era woven stainless-steel bracelet, functional battery hatch, rotating top ring and luminescent paint. 

3. The Waterbury Collection - Named after the Connecticut town where Timex began, the Waterbury collection is a testament to the commitment to craftsmanship and watchmaking Timex offers. Waterbury Clock Company was created in 1845 soon after which it invented a watch that American soldiers could wear on their wrists as they walked the battlegrounds. Keeping with the Timex tradition of innovation and evolution, Waterbury Traditional honours the Timex roots with ageless style. An update to a true classic, its white dial, polished stainless-steel case and a natural black lizard-patterned leather strap make it one of the most popular Timex watches. 

4. Expedition® Watches – The Timex Expedition® watches have been an outdoor-adventure mainstay for years now. These uniquely crafted and rugged outdoor watches could be worn come rain or shine, mountain or valley, and everything else in between. Featuring the Indiglo® feature which incorporated an electroluminescent panel as a backlight for even illumination of the watch dial, makes it easy to read the watch dial even at night. Interestingly, their Indiglo® backlight technology had made its way beyond watches to car dashboards, appliances, and even lit an escape route in 1993 at the World Trade Center.



Timex believes that every watch has a soul. Theirs’ comes from a relentless pursuit of craftsmanship, quality and design. The popularity of Timex has continued to soar over the years and the brand has managed to keep its patrons captivated with cutting edge technology, innovation and designs. If you too want to lay your hands on a piece of notable craftsmanship and also want a timepiece that will outlast beyond a few years, then get a Timex watch, now!    

Explore the wide range of iconic Timex watches for men and women at and get yours today! Follow Timex India for more updates.